Latest SEO Trends 2018: Understanding Google’s RankBrain

For all digital marketing experts, business owners and SEO experts out there, this is the year you need to be online and updated. This year, Google has its AI RankBrain working as a tool to rank every site out there. Digital marketing trends have been evolving and changing throughout the past decade. Since 2008, there have been massive developments in the cyber world. Although it seems far-fetched to imagine things getting any simpler, it can be really easy to stay updated once you get the hang of it. And every successful and smart person in the world of digital advertising is aware of the fact that if you are to be at the top, you will have to be the latest and the most trending.

Updates on Google:

The AI:

The RankBrain AI that Google uses to rank all sites has a few algorithms that should be taken into consideration. These algorithms are evolving as we speak but they provide an in-depth grasp of the AI’s ranking process. Experts use that knowledge to make a site that is fully oriented to fit the ranking criteria of the search engine’s ranking tool. Some of the old things that we have seen in the past that were related to SEO were keywords. Keywords have been declared obsolete in this year’s SEO transformation. Having seen the keyword cannibalization that was beginning to become a nuisance, much less an effective way to show relative content, keywords have been left behind. Now, the content on your site has to be completely related to the searched keyword. The content length, which was previously considered to be ideal at about 400 words has been changed. New trends in SEO dictate that the content should be detailed, elaborated and even graphically illustrated well enough for any layman to understand. Meaning if the content isn’t user-friendly, you are not going to be ranked.

The Ranking Process:

You can check out the changes on different platforms like YouTube, Instagram, and Twitter as well. All marketing is evolving. Google has released information regarding its new ranking process. This process depends on something strange but completely understandable. The amount of time that a user spends on the search result for a specific keyword decides how helpful the site really was for that specific keyword. RankBrain ranks pages according to the time people spend on them, after obviously judging the site’s interface and speed. This has made things a lot more interesting. Previously, irrelevant content that got jacked up to the top of search results due to massive keyword cannibalization is now declared useless and treated as such. Meaning if your site is not completely and entirely for the sake of the content you’re aiming to get users for, it’s not going to get a good rating.

Factors That Can Affect:

Since Google realizes that all internet users want accurate and specific information for their searches, it has taken necessary steps to ensure no false information gets attention. RankBrain spiders are used to crawl web pages and see how optimized it is for any user experience. Your site shouldn’t just be a description of what you are aiming to provide. It must be a representative of your business. If your site can’t cover all the related topics with in-depth backlinks and context, you can rest assured that your business is not going anywhere, at least on the internet. Similarly, not using a citation building platform for agencies can be an expenditure you’ll regret not spending on.

Conclusion:

SEO is a very helpful tool in making the internet a more organized and efficient place for everyone. Slowly, the AIs being used are becoming smarter in assessing things from a human perspective. This will ultimately result in a competition for who can provide the best, and not the most for anything.

We hope you enjoyed this promoted piece as much as we did!