3 UX Design Tips to Improve Conversions
With increasing traffic and competition added daily to the internet, it’s vital that you make sure the design of your website is what you want users to experience. The initial UX experience for any site is crucial, but the evolution and improvements can make any page generate a higher conversion rate. Here are three tips that you should check out first when analyzing your website’s design to improve your conversion rate.
Increase Page speed
Would you wait for more than 5 seconds for a page to load? Probably not. Especially if the search results page loaded in less than a second. It might not be a portion of the design that you can see with your eyes, but the speed of your website is arguably more important than the visual aspect of any page. The faster your page loads, the more likely your visitors will stay on that page and maneuver to other areas of your site.
Think of it this way. Someone is relocating to Texas and exploring the Houston real estate market. When they search for homes, if that page isn’t loading, they might explore another market like Austin or Dallas. It doesn’t matter if the homes in Houston are better. The user can’t see them as quickly as other areas, and that will psychologically affect their view of that choice.
Simplify the Layout
It’s easy to get carried away with having a beautiful color pallet on your website. There are endless choices for fonts to give your pages everything you want your visitors to experience. Also, of course, you want all the vital information to be available without really needing to go to another page. The more information on a page, the longer visitors will stay on that page, right?
BUT complicated layouts and information overload can be very overwhelming for users. If a user is looking for a simple answer to their question and is presented with an encyclopedia, they’ll likely hit the back button to find another page that has what they are looking for front and center. There are so many different and classic designs to choose from so you might want to test out a few before deciding on “the one.”
Link Audit
If you’ve ever visited a webpage and wanted to visit a link that didn’t work, then you know first-hand how annoying it is. There’s a lot of credibility that can be lost along with higher bounce back rates and low visiting time on your webpage. There are plenty of guides out there to do link audits in X minutes, but don’t rush the process to make sure that portion of the design isn’t compromised.
Link and site audits aren’t meant to be a one-and-done experience when analyzing your site to its full effectiveness. There are several methods to make sure your site is 100% accurate for visitors, and the time you take to do it really depends on the size of your website.
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