Investing in Digital Marketing and How Online Market Research can Benefit Your Business
Traditional businesses are slowly but surely moving towards an online business model, where most of the company’s marketing effort is generated and executed online. The various online platforms made available today to business owners and customers alike, transform the digital medium into an incredibly profitable opportunity. If you are not yet sure about bolstering your online efforts or investing in digital marketing, this is a good place to find many answers that you were looking for. In this article, we are going to closely look at how digital marketing, investing in digital marketing and using a service provider like helix house, for example, can help you grow your business considerably. Before we begin, however, it’s best to take a moment and make sure that everyone is on the same page when talking about digital marketing.
The depth of market research
When you’re talking about digital marketing, you are referring to the entirety of the online platform and how it can be used to generate sales and profit. Online, companies can scan and observe what attracts people, and more importantly what kind of people, and what kind of promotional approach their target audience responds to best. Next, digital marketing allows entrepreneurs to use that collected information and directly influence their sales and customer engagement by basically giving them what they want.
With the Internet being a worldwide accessible resource, market research is making advanced and intricate marketing strategies available to lower and mid-sized companies which can now compete on the same level as a top-tier enterprise. What was once only available or afforded by the big players, can now be easily used by smaller companies that are looking to grow. That’s not to say that big companies do not take advantage of market research. What helps a small company grow, helps a big company expand and improve even more.
Social research through social media marketing
Social media began a worldwide phenomenon in a concise period, and it didn’t take long before businesses figured out just how to use it to gain profit. If you are looking to grow your company through digital marketing, social media is a must-have. The benefits of using social media for your marketing campaign are so high that it can be easily considered a detriment not to use it.
The reason why platforms like Twitter or Facebook are so valuable to online marketers is that they are virtually free marketing platforms which offer the biggest potential customer pool. More than that, however, they are the best places to observe people and their habits. Market research benefits most from being able to draw conclusive evidence of trends, habits, and overall behavior and response to certain strategies. These are all part of the social media package.
Reaching so many people at once would have cost a huge amount of money in the past, but today, companies can do it for almost nothing. If you cut out costs for things like Facebook ads or other such paid features, deploying intricate marketing strategies on a platform like Facebook is free.
SEO also enhances online market research
Social media is essential, but it’s not the only way how you can use digital marketing to the fullest. SEO, or search engine optimization, is also a key factor in establishing and consolidating your position online. If you end up on the first page of a Google search results page, it probably means that you have perfect SEO. SEO deals with optimizing things to fit the description of what users want the most at any given time. Maintaining a steady grip on a specific consumer group based on SEO results allows a business to further market research and observe that group’s growth.
While having a heft following on Facebook is important, let’s not forget that there are many more social media platforms that are booming with visitors every single day. Establishing a solid foothold on as many high profile social media platforms as possible is the way to go if you want your online efforts to be as strong as possible. That doesn’t mean, however, that once you have large followings on all these platforms, you should just group-deploy a single marketing campaign on all of them, simultaneously. In fact, it’s advised that you should have a separate, distinguishable campaign for each platform you mean to use.
While it might seem pointless to diversify like that, keep in mind that different social media platforms play host to different people. Stereotypes have been created for the kind of people that frequent each platform, showing that a pattern has indeed been found. This can be used to close in on specific audiences once more during online market research.
The benefits of digital marketing – What is this all for?
We’ve talked about the importance of social media and how it affects companies regarding how many people they can reach at any one given time, but is that all? If you think that there is more to be gained than a doorway to the biggest lead generating machine, then you are completely right! Digital marketing provides aid in numerous ways, and there is a lot more to be gained by utilizing these marketing strategies and exploiting the online medium. Let’s see what you can expect to achieve by doing so.
Incredibly high-cost effectiveness
We’ve briefly mentioned just how cost-effective digital marketing is. While it’s still a great advantage even for the most resourceful companies, the smaller ones benefit tremendously because they are incredibly limited regarding resources. Being able to create a solid and compelling marketing campaign and deploy it for nearly nothing at all can be an amazing move for any business.
It’s not just about marketing, as saving funds in this particular department also open up resources for other departments of your business. This in itself opens new doors and creates opportunities for companies to grow.
Reaching the mobile audience
Today, the Internet is available not just on computers, but also on mobile devices. The mobile audience is one that you must do your best to capture because it is believed that it will become the central piece in any digital marketing campaign. It is already a very profitable medium, as today’s electronic consumers prefer to spend most of their time on mobile devices. The fact that modern smartphones can do anything from browsing the web, checking Facebook, or even stream video content at high resolution makes the smartphone itself an essential and popular tool. Many people don’t even go on their computers and prefer to do everything on their mobile device, be it a smartphone or tablet. This means that a digital marketing campaign will also tap into this high reward market, something that isn’t achievable through traditional marketing means.
The digital media IS more or less a living part of today’s generations. Unless you aim to market your products and services to people that were born before personal computers were a thing, you are going to need a digital marketing solution. People will be far less likely to trust your brand because today, you can’t trust a brand that doesn’t even have their website, or can’t be found on Facebook. Building trust is necessary, and digital marketing can help you on that front as well.
On top of being able to appear more trustworthy and inviting to people that have not heard about your brand yet, you can also use digital marketing to start conversations and become part of other people’s discussions online. People are much more likely to buy from you if you are recommended to them by a friend. The chances of that happening are a lot bigger when you have a healthy online presence and can easily be discovered on multiple platforms.
Digital platforms and social media make it very easy to find large groups of people that are interested in the same thing. While it was possible, marketing directly to your core demographics was a lot harder before digital marketing existed. Today, if you have a specific type of customers in mind for your product, all you have to do is follow and engage groups on sites like Facebook, of people that gather specifically to talk about that one thing. For instance, if you are selling pet toys, it is very convenient and profitable for your business to go on Facebook and look for animal lover groups with the highest number of members. From there, you deploy your marketing campaign within those groups.
Traditional brick-and-mortar businesses are not yet gone, but it is becoming clearer every day that the future is heading towards a fully digitalized marketing scope, where small and large businesses alike can prosper. In the present, digital marketing is much more than a tool. It is a requirement for any business that is looking to reach its full potential. The unquestionable profitability of digital marketing makes it an easy choice between falling behind and advancing towards the future.
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