Role of Social Media in Your Marketing Strategy

Marketing has evolved over the years. The dynamics of marketing have changed, and the scope of marketing has swelled to a great extent. Along with that, the techniques and methods of marketing have also evolved, making it much more than advertisements and publicity.

 

Why is Social Media Important in Marketing Strategies?

Social media has grown to become a vital element of any marketing strategy out there. Be it a large-scale organization or a small-scale business, social media marketing is essential for every business.

The role of social media in any marketing strategy is greater than it ever used to be.

 

Role of Social Media in Customer Relationship Management

Initially, you can mobilize most of your audience at a single platform and interact with them. This way, social media will help you establish relations and loyalties with customers and increase brand awareness around your brand. Social media also lets you keep your audience engaged. You can communicate your message to an audience much easier using social media platforms.

Platforms like Facebook and Instagram can be used to communicate and interact with your already existing audience and attract new consumers towards your brand. Social media platforms like these let you connect with a relevant audience that you can later convert into customers.

 

Social Media’s Role in Revenue Maximization

The graphic below justifies the role of social media in marketing strategies in the best possible manner. It illustrates how social media influences purchasing decisions, making marketing highly effective.

The statistics displayed in the graphic are concluded by Go-Gulf. According to these studies, 81% of consumers are influenced by social media posts, and almost 79% of consumers are connected to the social media page of a brand to get to know about offers and discounts. Moreover, according to studies conducted by GoGulf, around 78% of consumers have made a purchase based on a company’s social media post which illustrate how important the role of social media in a marketing strategy is.

GoGulf also posted an interesting study illustrating the percentage of marketers who found consumers via social media in 2013, which was 53% in case of Facebook, 43% for LinkedIn and 36% in the case of Twitter. 

A similar study also states that around 50% of marketers believe that social media has helped them improve sales.

 

Role of Social Media in Advertising and Marketing

Social media has also revolutionized advertising. Leading social networking platforms including Facebook and Instagram provide inexpensive advertising solutions. These platforms let you create custom adverts according to the preferences of your target audiences to extract maximum engagement and benefit.

Moreover, social media lets you measure the effectiveness of your marketing strategy. You can analyze the popularity of your brand through social media.

You can also improve your marketing strategies by using social media analytics tools. These tools will let you analyze your audience and tweak your marketing strategy accordingly.