Linkedin: How To Make Status Updates That Get You Noticed
Why:
Sharing status updates with your connections is a great way to provide valuable content to readers, engage customers and draw attention to your profile. All of which are factors that can generate leads. Quick Sprout reports that posting 20 status updates a month will help reach 60% of your unique audience monthly. A larger audience will lead to more opportunities for sales.
How:
According to LinkedIn, informative updates receive the highest engagement rate. If providing valuable content were easy, everyone would be doing it. Below are 4 techniques to provide informative and helpful status updates that are impactful:
- Post industry insights. Posting trends, research-backed predictions and observations and facts affecting the business landscape will position you as an expert within your field. 60% of users value these industry insights.
- Share company news. Keeping potential clients in the know with what your company is doing can help build trust. 53% of users are interested in company news.
- Encourage audience participation. Ask relevant questions and encourage people’s comments and opinions. Example: Who do you think will reach Mars first: Elon Musk, Richard Branson or Jeff Bezos?
- Include a form of media. Photos and videos attract viewers and allow for a 98% higher comment rate than a post of just text.
Everyone is winning when you are providing valuable content. Share status updates you would like to see and that are a good representation of your company.
For more tips on LinkedIn, check out my new book How To Sell on LinkedIn.
