Top 10 SEO Trends for 2017
SEO is the key to success for your website. Since your website is the most important online identity of your business, it is important that your search engine rankings are high. To get a high ranking on search engines, one has to work on SEO or Search Engine Optimisation. It is the process of involving in certain activities that promote your search engine rankings, thereby promoting visibility and authority of your website and business. Here are some of the SEO tactics that are expected to in trend in the 2017.
Fresh and Premium content
There is a saying among the creators of websites, “Content is king”. Content is the most important thing without which no other SEO tactic will work. It is important to regularly update your website with fresh, well researched and relevant content. With the boom of content, free plagiarism checkers just don’t cut it anymore. Invest in a paid subscription to a good plagiarism checker in order to ensure that your content is unique. It is predicted that this year, there will be a higher demand for good content as well as more stringent standards to live up to.
Meta titles and descriptions
This is an extremely important part of your website. Although it is often very neglected, this might be bringing your SEO down. This is what will show up on a search engine search and hence it has to be flawless. Every page should be properly updated with a good meta title and a concise description. 2017 is all about perfection as websites as well as search engines are evolving and anyone who fails to keep up with this revolution will suffer when it comes to SEO. Hence, gear up and update your meta titles and descriptions so that you don’t fall behind on your SEO.
Link building
Building a strong network of links has always been extremely important for a website’s SEO. Google has confirmed that links will continue to be one of the top deciding factors in 2017 as well. It is time to gear up and engage in intentional link building activities. Make sure your external links are directed towards only authentic websites, preferably with a high page and domain authority. The quality of your links will be important as well, in determining your rating. Also do not forget to include internal links, that is, links to content on your website relevant to the particular content your visitor is viewing. This not only helps improving your SEO, but also helps in increasing your viewership as your viewers are redirected to your website.
Optimise Images
Gone are the days of small, blurry, low resolution images where the user has a hard time telling if the red blob is a tomato or a cricket ball. It is the era of crisp attractive images with higher resolution. Although it is to be noted that RAW imaged with very high resolution will slow down the loading process of your page, which might cause visitors to leave, lowering your SEO. Striking a balance is the key. It is also important to update the titles, descriptions and citations of the photos that your use on your website.
Back link building
Back link building is the process by which external websites link their content to your website. As more back links are directed to your page, it gives your page more visibility and familiarity. There will be an increase in the number of visitors to your website as well. This also works in establishing a level of authority and authenticity for your website. But make sure that you use only whitehat methods to obtain back links. Search engines like Google are now equipped with intelligent systems to detect malpractices like blackhat back links with extreme precision. Once your website is pinpointed, the ratings will be dropped immediately. 2017 will see a strong lockdown on dishonest practices in back linking.
Social media presence
The power of social media is ever growing and 2017 will be no different. It is estimated that the total number of social media users across the world is about to touch a whopping 3 billion soon. Therefore, it is a goldmine of visibility. In 2017 and henceforth, regular and active presence on a number of social media platforms will be compulsory for brand promotion, better viewership and higher SEO for any company worth its salt. Owing to the growing popularity of social media, it is important to promote your business on social media, which will improve your viewership, clientele as well as SEO.
Google business page
A updated profile on Google Business is a basic requirement that every upcoming as well as established business should follow, to ensure better sales. This gives your business a sort of established authority as well which goes a long way in improving visibility. It is predicted that businesses which have not yet registered on Google Business will take a severe hit in visibility and SEO this year. As start ups and new establishments are coming up, Google business is where people will look for the best recommendations.
Site responsiveness
If your website is not mobile friendly expect a sharp drop in SEO in 2017. With more than half of the world’s internet users using smart phones as their means of surfing the web, it is of utmost importance that your website has an excellent responsive design. A responsive website design means creating a website in such a manner that it runs seamlessly on devices of every size as well as on all platforms. To retain viewers, customers and SEO, responsiveness will be absolutely essential in 2017 and even after that.
Voice search
The latest new trend in the field of design is voice search. With assistants like Siri, Cortana, Google Voice Assistant and so on, the days of typing in a search bar seem to be a thing of the past. All people want is to ask a question and get instant answer without having to lift a finger. With time, voice search will not longer be a fun new technology to marvel at, but rather be a staple search technique. In order to stay on top of their SEO game, soon website owners will have to ensure that queries are answered in an FAQ manner and long-tail searches are addressed simply by using a voice command.
Better design
Last but not the least, it is important to stay up to date with the latest design trends and optimise your design to help your SEO soar. It is expected that in 2017 SEO will be affected immensely by the web designs. Slow loading or older design elements will effectively bring down a website’s SEO while a good and efficient design with proper white space, structurally organised pages etc will fetch higher rankings. User friendliness is another important aspect that needs to be worked on. It is important to ensure that users with different levels of technological knowledge can access and navigate the website with ease.
The visibility of your business depends largely on how high it ranks on a search engine which, in turn, depends on SEO. Therefore, it is time to get in touch with reputed and ace boulder seo marketing agency that offers the next generation of SEO and lead generation campaigns to clients at affordable rates. Be in the company of such agencies and be abreast with the latest SEO trends to stay ahead of the competition!
