What Value Can Using SEO Add to Your Business?
With over 100B searches that Google Search engine receives a month in 2016, how can you as an online business afford not to utilize SEO as an effective form of digital marketing media to help boost your online platform or business?
Know what SEO stands for
To help you better understand what I am referring to, by mentioning the acronym SEO, you will need to understand what it means and how SEO works.
SEO stands for Search Engine Optimisation and it is used to help increase or “boost” a website or a network of website’s rankings within a search engine’s ranking and search result index. Examples of search engines are Google, Bing, Yahoo! and even sites like Duck Duck Go!
How are search engines affected by SEO?
Every single second a new website is created and a small portion of the site’s details are stored within all the search engines indexes. The small portions of these sites are known as cache, these caches contain certain vital pieces of information that each search engine’s protocols will decide within the respective indexes (list of multiple caches) how relevant the sites are to the search phrase entered by the user.
These caches will all contain similar vital information, which can be broken up into three categories,
- Purpose
- Content
- Relevance
The way that search engine protocols and their algorithms will determine which sites are the most relevant to the search query is by running the keywords from the query against the cached information within the search engine indexes and showing in ascending order which site keywords most match the keywords from the site.
Now we can use different SEO practices or tactics to increase a site’s rankings within any search engines index by manipulating the relatability that the site has to its niche set of keywords.
How can SEO be used to influence a website’s rankings?
When a phrase is entered in a search engine it is labeled as a key phrase and within that key-phrase are keywords. Now every site that is remotely related to the keywords within the key phrase are pooled together and the result has the highest ranking status is brought forward.
The ranking status can be broken into and not limited to;
- PageRank
- Daily Unique visitors
- Alexia Rank
- Social Media Profile
72% of all other online marketers found that creating content that is relevant to the sites meta-keywords is the most effective SEO tactic, and here is why;
By regularly posting relevant and unique content the websites keyword count within the cached file increases, you will be able to increase your social media following by providing them with new content, any links included in the content will create a network to other websites which will increase your website’s authority which will help increase your standings within the search engines rankings.
The above chain reaction will not only increase your website visits but will also help to increase your business profits by creating a greater awareness and following for your product.
