Influencer Marketing Tools are rising at a great speed. The urge of knowing the followers and the customers has grown over the years. This need has caused brands to have tools that can help them identify their clients well and amplify their message to mass in a systematic order. Influencer marketing tools helps to connect to the users with more impact.
Influencer marketing tools are inexpensive and if compared to the paid advertisements, they are more cost-effective. This leads to more recommendations of your brand. And according to Onalytica, ninety-two percent of users will trust those recommendations. Hence being the most effective and a long-term strategy. The graph below shows the effectiveness over time.
Following are the five best influencer marketing tools to use in 2017.
This tool helps your discover your key influencers. Additionally its social media analytics platform provides features that give you the in-depth study of your influencer marketing. This includes the blogs, newspapers and which individuals are the most influential. To have an effective content online, it should have a valuable impact on users.
The results are sorted out under the categories of engagement, post number, and sentiment. This lets you check out the influencer metrics that you would like to know about.
You receive plenty of data and can analyze the results in real-time. Since they provide text and image analytics, it becomes easier to find deeper insights. The reports are automated and share the key findings within seconds. Brands like Microsoft, Marie Claire, Bla Bla Car, etc. use this tool.
If you are looking forward to track your social sharing activity, the influencer score, and the scores of your rivals regarding their interest, then Klout is the one to look forward to.
You receive suggestions for the share-worthy content. This tool tracks and monitors the effectiveness of your opinions, links as well as recommendations. The data of the content created by you, the way the people interact with content, the size and composition of your enterprise’s network, etc. is collected by this tool. This data is analyzed and further helps you to interpret it.
This tool helps your opinions to be unique and original. Track and score your retweets, likes, shares with Klout Score. Klout also helps those who want to be effective at the content work in social media.
This influencer marketing tool is like an all-in-one platform. Get your social media analytics under one powerful engine. Track your competitors, social impact, and transform the insights to digital campaigns with just one tool – Zoomph.
You need just one tool to activate your content on all social channels. Zoomph provides self-service themes that helps analyze influencers and create effective marketing campaigns. This tool can be downloaded on Andriod and iOS phones. You can also visualize, listen, enrich, and engage with the campaigns. These campaigns will amplify your brand’s reach.
Zoomph has its own tools. Be it Geo-targeting, automation, sentiment analysis, CRM & Marketing, compare and measure, check associations, measuring social media and their widgets, content moderation. This means that you can track audiences; reduce and simplify the workload; search and analyze things; track conversations that are important; understand the influencers better; measure the audience’s social media sentiment; and integrate the social data to enrich relations.
You can also track and amplify the performance of your social media links; learn about the social affinities and interests; compare and measure the social media success and the campaigns; add the widgets on web and mobile; approve; reject and filter the social content for visuals. Brand like Coca Cola, Hewlett Packard (HP), Twitter, Facebook, etc. use this influencer marketing tool.
Newsle notifies you whenever your connections and companies you follow are mentioned in the news. Lately, Newsle has integrated with LinkedIn. This tool helps to deliver the news about the things and people who you want to know about.
You can stay connected professionally and personally with other members and users in LinkedIn. Additionally you can search for companies and add them too. Hence providing a professional insight that makes you achieve more and help you improve as well. Just after seconds of the news being broken out about your colleague, bosses, leaders, etc. will be notified to you.
Social Crawlytics helps you to find out where the content of your competitor is being shared and promoted. Not only this. This tool helps you identify the key influencers in your market segment and monitor the social sharing metrics. In short, you can spy on your competitor via Social Crawlytics.
Social Crawlytics provides a crawl report of any website. Simultaneously, it will track the content in a way that it informs you on which social channel it has been shared. You can determine which blog post topics were working and which weren’t. Precisely, it tells you which was a hit and which was a flop.
You can optimize your content, target plus engage with the social audience, analyze URL sharing, etc. with this influencer tool named Social Crawlytics. Brands that use this influencer tool are EBay, Microsoft, Adobe, Citroen, MSN, etc.
Influencer marketing tools are a boon for any enterprise, company, person, etc. Brands can easily connect to consumers and amplify the message to the customers. Gradually influencer marketing is becoming an important part for the brand strategy. It makes it easier to convey your small message to a large mass. It influences the people just as the term suggests. It is like the next big thing under the category of marketing.
ContentAmp allows you to distribute your blog or website RSS feeds to a network of top social media influencers who promote your content. These influencers share the articles natively with their audiences, instantly increasing traffic and engagement. The entire process is pay-per-click, meaning you only pay for the traffic that is being driven to your content.
The best part is that campaigns can be setup in 2 minutes or less by following 4 simple steps:
Step 1: Add Content
Step 2: Set Budget
Step 3: Set Distribution Channels
Step 4: Measure Impact
Watch a walkthrough of how it works here.
It is always important to know about your followers and your rival’s followers to bring your brand above the others. Influencer marketing tools are powerful, engaging, impressive, and social. Everyone wants their brand to stand out. And influencer marketing is the best reason to do so. In fact, influencer marketing has become a key point of the digital marketing world.
Additionally, social media and social network continues to expand on a daily basis. Therefore the importance of social networks has increased by a great margin. With the correct tools, marketers can create great impact on users. This will also help them expand and bring growth in their business.
