In marketing, content has become everything, with brands so often challenged to find new ways to reach customers through the written word. Whether it’s a blog post or a social media update, it’s important to have engaging content related to the products or services you sell.
In an increasingly-competitive market, however, it can be difficult to come up with unique ways to create and distribute content. Fortunately, there are numerous tools that can help you. Here are eleven of the top tools to help you with your guest blogging and marketing efforts.
Finding the right guest blogging opportunities isn’t easy, but Guestpost can help. The site also features tools to help bloggers research sites, create guest post pitches, and connect with editors at online publications. You can also get contact email addresses for guest hosts through the site.
Grammar can be tricky, especially with so many different stylebooks to follow. Grammarly offers free grammar-check services through its Google Chrome add-on. With a premium plan, you can integrate the tool with your Microsoft accounts and have grammar advice with every document you create.
If you need more intensive help, Hemingway may be a better option. In addition to grammatical and spelling suggestions, this app also provides advice to help strengthen each sentence you write. Hemingway will alert you when you’re using passive voice, overly complicated wording, weakening phrases, and more.
Every day, journalists are scrambling to find the perfect source for the story they’re writing. Help a Reporter Out (HARO) connects sources with journalists from publications such as Time, the Chicago Tribune, and the Wall Street Journal. If you land a guest post with a high-profile publication, you can even switch to the journalist side and find a source for your own story.
If you’re managing your blog with a team, it can be difficult for everyone to decide who does what. Edit Flow helps you create workflows to ensure your WordPress blog stays on course. It includes an editorial calendar and a thread commenting feature for administrators, writers, and editors to communicate.
Ongoing content marketing requires ideas. Pocket lets you save articles, videos, and other items to read later. This can help you log items that you can later use to come up with blog post ideas.
If you’re keeping up with competitors or searching for the right guest post opportunity, SimilarWeb can help. With the app in place, you can get information on the digital market share of any website or app, as well as finding the best sites for guest posts by analyzing your own industry.
Infographics can be a great way to boost your brand, but graphic designers can be expensive. Piktochart is a DIY infographic tool that makes it easy to create and share infographics.
Whether you’re updating your customers on your activities or sharing your latest guest post, staying on top of social media can be difficult. Buffer lets you schedule your social media updates in advance so you can continue with your day.
Personalized emails are important in beating the competition. Tropical allows you to collect information on how your customers are interacting with your website. You can then send hyper-personalized emails targeted to a customer’s specific interests.
If you need top-quality writing, consider Contently as a resource. Contently partners with businesses to help with content. They pair businesses with some experienced, premium writers who provide content on demand, which businesses can then approve and optimize through the platform.
Monitor keyword mentions on social media to help identify trending topics, as well as the information being shared specific to your industry using IceWater. You can also use this tool to keep up with what your competitors are sharing. This online tool has a simple search bar that delivers results from blogs and Twitter.
There are so many different ways to reach customers online, active brands can often stand out. With the right tools in your toolbox, you can take your marketing efforts to the next level, both through guest blogging and social media efforts. Analytics can also help you know where your efforts are missing the mark and how you can improve your campaigns to get better results.