Facebook has lately been making a few changes to its algorithm and today we are going to discuss a new ramification that might just concern the entrepreneurs a bit more. The new feature concerns re…
Personality Versus Professionalism on Social Media
Very little has been left untouched by the social media explosion of the last decade. Its ubiquitous presence has infiltrated all aspects of life. The world of work has been particularly transforme…
How To Make Your Next Giveaway A Social Media Success
Contests and giveaways tend to generate a lot of interest and help companies spread the word and gather leads for their business. However any marketing activity needs to be measured by the revenue …
How To Measure Your Twitter Marketing Strategy
Since launching in 2006 Twitter has exploded onto the social media scene and has not only become a way for people to share their thoughts with friends but an excellent tool for businesses to connec…
You Can’t Be Everywhere – Choosing the Right Social Media Platforms for Your Business
You Can’t Be Everywhere – Choosing the Right Social Media Platforms for Your Business No business can avoid it. Social media is a critical piece of any online marketing strategy. But with so many p…
5 Intuitive Tools and Insights to Power-Up Your Employee Advocacy Program
In today’s social media marketing scenario, there are two assumptions that we can safely make: 1) Globally, social media is the largest medium connecting brands and their target audiences (Ba…
5 Tips for Schools Looking to Leverage Social Media
When it comes to leveraging social media for business purposes, schools have been some of the last organizations to adapt. The reason is that schools often view social media in a different light. T…
How Snapchat Dominates Connecting with Millennials
How Snapchat Dominates Connecting with Millennials Social media is big business, with platforms emerging in every niche. High rates of engagement, especially among millennials, has been driving thi…
Strixus Machine Learning Scopes out Social Media for Cyber Threats
With more than 1.6 billion people accessing social media sites globally each and every day, this is a hacker’s paradise. It is bad enough for private individuals who have their social accounts hack…
6 Benefits of Social Media for Small Business Owners
6 Benefits of Social Media for Small Business Owners What is social media? If I quote the dictionary meaning of the word ‘social media’ it means websites or apps that help internet users to develop…