4 Tips For Playing The Instagram Algorithm Social media algorithms have come a long way. Once basic and rudimentary, today they are complex strings that provide users with the best online experienc…
The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy
The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy Big data is here and it is here to stay. Despite several controversies surrounding the application and apparent…
Social Media Image Sizes – Cheat Sheet (2020 Complete Guide)
With the rapidly changing nature of social media, image sizes go hand-in-hand with this movement. It’s important to keep up with what dimensions are supported by each platform (Facebook, Instagram,…
How to Use Social Media to Successfully Drive in Converting Traffic
How to Use Social Media to Successfully Drive in Converting Traffic Social media is a part of nearly everyone’s daily life. These days, only 21% of Americans do not have a social account on at leas…
Top 8 Secrets of Instagram Marketing
Top 8 Secrets of Instagram Marketing Instagram marketing is one of the most popular digital marketing trends at the moment. Brands and businesses of all types and shapes are currently leveraging In…
How to Spot Social Media Ad Scams
How to Spot Social Media Ad Scams Social media is no longer the safe, carefree world of connecting with friends, sharing photos and watching endless streams of memes. Instead, it has increasingly b…
What Is a Social Media Influencer, Anyway?
We’re living in the era of the “social media influencer,” a powerful social media user capable of swaying people’s opinions, and therefore capable of attracting sponsorship and advertising revenue.…
Do’s and Don’ts when Launching Social Media Campaigns
Do’s and Don’ts when Launching Social Media Campaigns Social media marketing is one of the biggest forms of marketing strategies in 2019. With 3.2 billion people on social media alone, it giv…
Reaching Men On Social Media
Reaching Men On Social Media Influencers play a central role in modern marketing strategy, but a quick look at social media reveals that the vast majority of influencers are women. What’s a brand t…
The Right Strategies for Social Media Success
The Right Strategies for Social Media Success Over the past few years, businesses have been investing greater time, money and resources for better online marketing outcomes. It is expected that in …