How to Improve Your Social Media Marketing in 2024 and Beyond Multi-platform strategies are a necessity to reach a wider audience with adapted practices for different needs. That means that while s…
3 Ways ANY Company Can Benefit From Social Customer Service
3 Ways ANY Company Can Benefit From Social Customer Service Nowadays customers are completely empowered. They have the power to shape a company’s products, services, etc. Social managers have to be…
4 Social Selling Mistakes Startups Make in Their Marketing Plans
4 Social Selling Mistakes Startups Make in Their Marketing Plans Social media has become a very powerful marketing medium in recent years. Unfortunately, many brands still fail to use it effectivel…
Halloween Social Media Security Risks: What You Should be Most Afraid of
Halloween Social Media Security Risks: What You Should be Most Afraid of The leaves starting to turn outside my office window and the small pumpkin on my desk – everything tells me that we’re…
What You Can Learn About Customers from Their Social Media Accounts
What You Can Learn About Customers from Their Social Media Accounts Personalized marketing has driven businesses across all industries to try to learn more about their customers. At the same time, …
How to Make Your Facebook Updates Stand Out
How to Make Your Facebook Updates Stand Out Facebook remains the most popular social network on the web. With the highest number of users and a reputation as a brand marketer’s favorite tool, it is…
Why Starting a Podcast May Be a Good Idea for Your Business
Why Starting a Podcast May Be a Good Idea for Your Business Many businesses struggle to find a deeply invested audience that will become brand ambassadors and repeat customers. These are the high-m…
Three Steps to a Better Performing Social Selling Strategy
Three Steps to a Better Performing Social Selling Strategy Social media captures attention far and wide, keeping people glued to their phones, laptops, and tablets on a nearly-24/7 basis. We go to …
5 Steps to Driving Video Views from Organic Search
5 Steps to Driving Video Views from Organic Search Video creation takes a lot of time and effort but bringing in views and engagement is even more difficult. Having your video rank in organic Googl…
Audiences Own the Conversation. Are You Listening?
Audiences Own the Conversation. Are You Listening? On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Soc…