At first glance, social media may not appear to be an ideal marketing platform for B2B and enterprise businesses. This is because for a long time now, social media has been a content consumption pl…
4 Small Business Social Marketing Tools That You Should Not Miss
For small businesses, social media is a fantastic gold mine to build relationships with your audience. Since most small businesses operate locally, platforms like Facebook, Twitter and even email c…
A Round-Up Of The Top Email Marketing Tools In The Market Today
It is 2016 and email marketing continues to be among the most effective medium for customer reach out. With an average open rate of more than 20% and click-through rate higher than 3.5%, email mark…
Hiring An Agency To Manage Social Media? Here Is All That You Will Need
According to a 2014 study published by LinkedIn, roughly 81 percent of small and medium businesses make use of social media and among these, nearly 94% are in it for marketing purposes. The sheer p…
How To Build An Effective Social Media Strategy
How To Build An Effective Social Media Strategy As someone who is in the process of launching a new consumer-focused startup, I was keen to understand the factors that helped businesses grow their …
How To Connect With Non-Tech-Savvy Customers In The Age Of Social Media
Social media services like Facebook and Twitter are a wonderful way for businesses to connect with their customers. But this is not an option. As more and more customers use these networks to vent …