8 Expert-Curated AI Tools For Quicker, Better Email Copywriting

Generative AI has made inroads into almost all areas of digital marketing. HubSpot’s latest report has shed light on some very interesting developments in the use of generative AI for copywriting. Here are some of those:

• 85% of marketers using AI agree that it boosts personalization in content.
• Marketers save around 3 hours and 10 minutes while using gen AI to create content.
• 43% of marketers say that gen AI has been very helpful in creating superior email content.

The benefits are evident. Over-reliance on AI, however, comes at the expense of the human touch that customers naturally still expect. With that in mind, let’s look at the top eight AI tools for email copywriting.

1. Unbounce

Unbounce, a software company based in Canada, is mainly known for creating landing pages for websites. However, it’s not limited to blog posts, Google Ads, and landing pages alone. Unbounce’s Smart Copy, a generative AI tool, is equally useful for creating persuasive sales emails.

Source: Unbounce

All you need to do is graft your page copy into one of Smart Copy’s many templates and refine it to a send-ready email. You can also, with the help of Unbounce’s Chrome extension, instantly generate high-quality copy within the Classic Builder or the Smart Builder.

2. CleverReach

Did you know that for 81% of B2B marketers, email newsletters are the most used form of content? This is because newsletters are a great way to generate leads, educate customers about your brand, and build lasting relationships.

CleverReach is an AI-powered newsletter software that lets you create newsletters easily and quickly without any prior programming knowledge or experience. The Newsletter Content Generator lets you create newsletter copies, and customize each newsletter for targeted groups.

Source: CleverReach

You can also work on improving your newsletter in the CleverReach Newsletter Editor.

3. Phrasee

Another popular AI content platform is Phrasee. The tool allows you to quickly generate and optimize content for email subject lines, push notifications, and CTAs. Phrasee’s AI content generator works for all kinds of content and email types, from promotional emails and weekly newsletters to trigger emails and welcome campaigns.

Source: Phrasee

What sets Phrasee apart from other gen AI tools is that it goes beyond content generation, and offers advanced optimization (see above) through performance prediction, testing, and marketing insights to ensure your customers have access to the most relevant and engaging content.

Notably, Phrasee can not only generate human-sounding content, but brand-optimized content as well, reinforcing differentiation from the get-go.

4. Brevo

Yet another AI-driven newsletter software comes from the house of Brevo, a holistic AI-powered marketing platform. Brevo offers more than 40 newsletter templates, along with its own AI subject line generator. Brevo’s AI assistant can churn out engaging subject lines based on very simple prompts, as illustrated below.

Source: Brevo

Notably, all email newsletters designed with Brevo are mobile-optimized. Brevo’s AI-powered email editor is programmed to generate responsive emails. You can also view how your email looks on different devices and email clients before hitting the Send button.

5. WriteSonic

WriteSonic is perhaps one of the most prolific generative AI tools out there. It can generate content for almost all marketing platforms and channels, including Google, LinkedIn, and Facebook Ads, YouTube titles, blog posts, articles, landing pages, Quora responses, product descriptions, SEO meta tags, tweets, and so forth.

Speaking of email copywriting, WriteSonic is great for quickly generating effective cold emails and subject lines. The platform also offers beautiful email templates for SaaS and e-commerce companies, such as welcome emails, product update emails, account verification emails, retention emails, referral emails, etc.

Amazingly, WriteSonic gives users access to over 500 send-ready email subject lines.

Source: WriteSonic

6. Copy.ai

From lifecycle and nurture emails to event promotion and cold emails, Copy.ai is an intuitive AI content generator that helps email marketers craft high-converting copy at every stage of their marketing campaign.

Just enter your copywriting project, provide the relevant context, and edit the output until you have tweaked it to your satisfaction.

Source: Copy.ai

Copy.ai’s content generator gives you multiple options for any campaign you might be working on. The software also provides more than 90 tools and templates for content creation.

7. Salesforce Einstein

Salesforce’s Einstein Copy Insights uses natural language processing (NLP) to analyze your email subject lines in order to gather actionable insights based on which you craft better, more engaging subject lines for your future campaigns.

Einstein’s Subject Line Tester Model Card analyzes contact engagement on the basis of subject lines. The Subject Line Tester predicts the performance of your email based on its subject line. You can also compare up to 10 subject lines.

Source: Salesforce

In cases where the subject lines across multiple emails are identical, Einstein groups them in order to compute the average performance rate of the language, which data is fed into all Einstein Copy Insights models for generation language insights and performance predictions.

Source: Salesforce

8. Jasper.ai

Our final AI tool for email copywriting is Jasper.ai. From subject lines to email body to CTAs, this AI copywriter can generate brand-optimized emails in no time. Upon feeding your specific instructions, the tool churns out multiple subject lines, enabling you to A/B/n-test them on different subscriber segments.

Source: Jasper.ai

Jasper.ai lets you experiment with different tones of voice in order to maximize the chances of your emails being opened by your subscribers. Of course, it depends on how exact your prompts are. So, if you’re looking for a professional subject line, the tool will generate one that is sober, and more direct.

Conversely, if your aim is to intrigue your subscribers with a bit of mystery (in the case of product launch emails, for instance), the tool will generate subject lines that invoke curiosity.

To Sum Up…

Notwithstanding the highly specialized nature of all these AI copywriting tools, it is generally agreed that marketers should prefer combining AI and human efforts in order to enhance customer relationships, and ultimately increase the number of brand loyalists.

Technology lacks the element of genuine surprise. As more people realize how their favorite brands are using AI to reach them, human intervention will be more crucial than ever.