What Is Evergreen Content And How Can You Create It?
Are you creating a lot of content and still not getting consistent traffic? Then your blog might be missing evergreen content. It is the best-kept secret behind nurturing a blog that ranks for all important keywords and generates consistent traffic for longer periods of time.
Once you master this art of writing timeless pieces of content, you can easily make sure that your blogs stay relevant and generate leads for years to come. Below, we’ll have a look at what evergreen content is and how you can create it or your brand.
What is evergreen content?
In short, evergreen content is content that never dies. It is perpetually relevant to readers and due to its timeless subject matter, it has no real expiration date. This is in contrast to both trending blogs and news articles that tend to have a shorter life.
Evergreen content is high-impact, foundational, and in-depth content that is centered around a topic that people will be interested in for years ahead. The name comes from the evergreen – a plant that has leaves all around the year. That just makes sense, doesn’t it?
Why is evergreen content important?
It helps generate leads for a longer period of time
Evergreen content holds the potential to generate leads for your brand, that too for a longer period of time. There are many reputed brands that are generating high-quality leads on a daily basis with their evergreen content published months or years ago.
Thus, even though it is the era of trending content, evergreen content can help you stay relevant in the industry.
It boosts your rankings
75% of people never scroll beyond the first page of search results. It makes it pretty much clear that if you are not ranking on the first page, a majority of people will never come across your content.
When you create evergreen content, it will help you boost your E-A-T score, which will further boost your rankings in SERPs. To maximize its potential, you have to use the right keywords and make sure your content is optimized.
It always keeps you in front of people’s eyes
There are some types of content pieces that revolve around a subject that will never change. They can easily stand the test of time and guarantee your success. For example, topics such as ‘How to care for a new puppy’ or ‘5 most common problems you’ll encounter while starting a business’ will contain information that can resist new trends and changes.
How to create evergreen content?
Select the right topics
First things first, you have to select the right topics with persistent traffic potential. You can use the Google analytics tool to find out such topics. However, make sure you are able to distinguish between trending topics and evergreen ones.
Trending topics will generally have a high initial search volume which drops fairly quickly. On the other hand, evergreen content attracts a high volume of traffic in the beginning and also sustains the traffic over time.
Choose correct keywords
After selecting the right topics to create content on, you need to search for the correct keywords for your blogs. It will ensure that your blogs rank for these keywords in the search results. You can use a tool like UberSuggest to find relevant keywords and take ideas from the ‘People also ask’ section.
Create case studies
Whether case studies will work for you or not will depend upon your business, kind of industry, and audience. If you have an audience base that values in-depth and analytical content, case studies can work wonders for you.
They can help you boost credibility in your niche and provide true value to your readers. You can create evergreen case studies by picking up core issues instead of anything date or time-specific.
Repurpose your content
Once you have written a great piece of content, don’t just post it once on your blog and forget about it. You need to make that content work for you and one of the best ways to make your content reach a wider audience is through content repurposing.
You can create multiple content formats from a single blog and promote it on different channels. For instance, you can pick up small portions of your blog and convert them into multiple social media posts. These posts can be shared on multiple social platforms time and again to get consistent traffic.
You can use a social media scheduling tool to repurpose your evergreen content, share it in a loop on social sites and divert people to your blog. RecurPost is one such tool that lets you create recurring schedules.
Optimize your content creation process
For curating the best content, determine a structure for your content piece that will enable you to frame your ideas in a proper manner. Make sure to add inbound and outbound links in your content creation process for better SEO results.
You can use a tool like Grammarly or Hemmingway editor to ensure that your content has no grammar/spelling errors. Also, decide how often you will be revisiting and adjusting every evergreen content piece to keep them up-to-date with relevant information.
Write in-depth guides
People always run towards good guides and tutorials when they need advice. How-to guides and tutorials are a great source of information for people as they are comprehensive enough to provide solutions to all the queries that people might have around a particular topic.
Thus, they make for excellent evergreen content ideas. They are also a way for you to showcase your expertise and authoritativeness, which helps to build your brand. While creating such content pieces, your goal should be to provide a one-stop solution for the audience’s needs.
Avoid news and trending topics
We all know that news goes stale overnight. The same is for trends – they will disappear after a short period when people get bored talking about them. Thus, when your aim is to create evergreen content, you should avoid including phrases like ‘2021’, ‘upcoming months’, or ‘last year’ in your blogs.
Tips for writing evergreen content
Optimize content for SEO
Once you collect keywords for your content, don’t forget to also use best SEO practices to help your content rank well. Google Analytics and social media analytics tools help to track the performance of your posts on all the main social channels. Some of them include creating a keyword-optimized title and meta description, adding alt text to images, and using primary as well as secondary keywords naturally in the copy.
Write for beginners
While writing evergreen content, you might feel the urge to showcase your expertise. You can definitely do that – but in a way that caters to beginners. People who have little to no knowledge about the topic should be able to consume the content easily.
Avoid technical language and jargons
As we already saw that you should write for beginners, another thing to keep in mind is to avoid using overly technical language. Complicated sentence framing would scare them off, so try using simple language as much as possible.
Narrow your topic
When you choose a very broad topic to write, you may end up creating a very lengthy blog, which might not catch the interest of many people. Such topics also tend to have shorter keywords with more competition and are much more difficult to write. Thus, choosing a narrow topic is beneficial both for the writers and the readers.
Final thoughts
Evergreen content is timeless – it never goes out of fashion. It needs to be a part of your content marketing strategy if you wish to educate your audience, get consistent organic traffic, and establish authority in your niche.
However, don’t completely neglect trending topics – they have their own value. Maintain a good mix of evergreen as well as timely pieces to keep your blog relevant.
