5 Tips to Create and Post Engaging Instagram Stories for Your Business
If you’re not on Instagram yet, then you are truly missing out #FOMO. This social network platform is very popular, especially due to its feature that lets you share stories— Instagram Stories. Sharing Instagram stories is a great opportunity to reach out to your customers and engage them with your timely content. But sharing Instagram stories is not enough. You must be able to engage your audiences as well and get them to notice your brand.
Here are some tips on how you can come up with more engaging stories that will easily catch your customers’ attention in no time.
1. Use the Right Images and Elements
It’s important that you use the most appropriate images and elements for your Instagram stories. Keep in mind that these stories represent your brand so if you use inappropriate images, this may create a negative image of your brand. Consider adding engaging stickers and moving elements in your stories. Take advantage of the polls and questions features, as this is a great way to encourage your customers to engage with your content. You may also add location and hashtag texts to expand the reach of your stories and send your message to a wider audience.
2. Be Consistent
When creating stories, remember that your business may have a different audience than that of your personal profile on Instagram. One of the best ways to create a connection with your followers is to use a consistent format for the presentation of your Instagram stories. This is also applicable to social media services like Famoid.com. So in order to maintain consistency, try to come up with a template that you can use for all your Instagram stories. If possible, create around 4-5 story templates, and all you need to do is to drop new images and update the text whenever you post new stories.
3. Focus on Your Brand
When creating a template for your stories, make sure you use colors that are unique to your brand. This is the same for the font, style, and overall design. Your Instagram stories must be authentic. If you think that the font of your brand does not quite suit your stories, try to use a secondary font. The goal is for customers to easily recognize your brand just by merely looking at your social page.
4. Include Story Highlights
Story highlights are there for a reason, so take advantage of them. Highlighting your stories is a great way to maintain the longevity of your story content. When creating story highlights, don’t forget to customize your highlight cover images and make sure that your Instagram feed is consistent with your brand and is visually appealing to your followers.
5. Optimize Story Frequency
Don’t hesitate to post more than one story a day. However, take the time to plan your story frequency in order to keep your audience engaged. You’ll be able to determine which stories are not appealing to your followers by looking at the number of views on each of them. Remember that every audience is different so experiment and find the optimal type of content for your followers.
We hope you enjoyed this promoted piece as much as we did!