How to Write a Perfect Guest Post Pitch (We Asked 84 Editors)

No news here that guest posting and link building through blogger outreach have always been the best way to get out there, share relevant content with your audience, and acquire those much-needed backlinks. But the theory sounds too easy on itself, and only just scratches the surface of everything that goes into this process.

And we still see so many content marketers struggling with the very first step. Getting a post published on the desired page all sounds fine and dandy — but so much of it can go wrong if you fail to make a good first impression and establish a valuable connection with the editor.

Let’s talk about pitching that guest post idea of yours. Again…

Because, we’ve seen so many guides over the years, some of them being pretty good and relevant, they still seem to just stand there neglected and dismissed.

So, how do you write a perfect guest post pitch? The team at PointVisible decided to take a deep dive and see what makes the editor tick. And who better to ask than some of the top editors in the niche?

So what are the defining points of a successful guest post pitch? Better yet, what are the negatives?

Almost all participating editors reported that 80% of pitches they receive are so poorly written that they don’t even bother opening them. Some guest post pitches turn them off right at the subject line, but the most common issues they have are overpromising statements, fake credentials, not addressing the person properly, poor grammar, and an overall lack of effort. Seems as though it’s a never-ending limbo of common mistakes.

It’s as though there’s so little you can do wrong but in order to get a full sense of what you can improve to get to the top, check out this infographic that showcases important elements that can improve your chances of being published on top blogs in your niche.

You should always look to provide value when establishing that first connection and seek to leave a great impression, then let your content do the rest!

Best of luck with your future outreach efforts!