Exploring the Vast Benefits of Growing Instagram Followers
Many know who Cameron Dallas, Kylie Jenner, or maybe even Gigi Hadid is. Well, these are just a few individuals that have grown extremely popular by consistently posting photos and videos on Instagram. When you consider the popularity of social media these days, this fact shouldn’t really come as a big surprise. There are a lot of individuals out there that say growing your Instagram following is completely worthless. However, achieving a following of a million people really says something. Not only that, but any business owner could promote brand awareness and increase his or her profits just with this feat alone. And, this is just one of many benefits.
Increase Earning Potential or Make Money
With the right Instagram manager, anyone could potentially increase his or her following by the thousands. After reaching this potential, this is where the benefits will really start to come in. Who wouldn’t want a little extra income in this economy? Marketers are always looking for new and interesting ways to reach new consumers. When someone sees an account with thousands or millions of followers, this is a good indication that the user is doing something right. These advertisers are going to assume that the owner of that account knows how to properly advertise.
Many companies that share targeted audiences and demographics will be willing to pay an abundance of money to advertise their products and services on your platform. Any individual with a large number of followers can get paid just to take a picture of their product. Katrina, a 27-year-old girl, took advantage of this concept by advertising her condo on Airbnb. Now, she uses her profit to travel and explore the world.
Make a Difference or Promote Change
How many people can say that they have really changed the world or bettered it in some manner? Unfortunately, not many, but this is where having a massive following can come in handy. How many times has a hashtag gone viral on social media and has been picked up by news outlets? This is something that happens every day. Many consumers would be surprised to learn how many hashtags there are out there that don’t get any recognition, just because the individual that created them didn’t have a big enough following.
This is something that anyone can change by gaining a large number of followers. Whether you are feeding the homeless or taking in stray pets, with a wide range of followers, anyone can create meaningful hashtags that will reach wider targets. Getting a message out there might inspire other individuals to stand up and take action for your cause. Doctors Without Borders are a well-known organization, but when they increased their following on Instagram, they became even more recognizable.
Track Leads and Sales with Accuracy
Many companies invest in platforms that offer tracking abilities. Sure, making sales and getting clicks are important, but what good does it really do for anyone if you don’t know where these leads and clicks are coming from? Instagram is known for utilizing the same tracking software as Facebook, so users can literally track these leads.
Eliza Dordelman is one of the most liked celebs on Instagram and she didn’t get there not knowing where her likes and dislike came from.
Grow Website Following
It should not come as a huge surprise that more and more individuals are utilizing social media to grow their website following as well. As a painter, artist, musician, or a small business owner, you can always benefit from drawing more traffic to your website. Not only will this increase the website’s search engine ranking, but it could potentially increase the conversion rates of the website as well. How could anyone sell their products and services if they don’t attract potential buyers to their website? No one could and this is where a large following on Instagram can come into play.
In fact, one unique thing about Instagram is that they allow users to include a link on their biography pages. This link can be used to link their bio, which contains a personal business website. When people see how popular these sites are, there is a good chance that they are going to check out the bio page without thinking twice.
Kevin Hart is highly known, but he could not have grown his website and his brand to what it is today without the assistance of Instagram.
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