Why Investing In Mobile Apps Is A Great Idea
The mobile app market is huge and is going to expand even further in the future. Although every other person owns a smartphone, there are still regions of the world where mobile devices are a luxury. Therefore, as access becomes easier in every region of the world, this market has the potential to be even bigger in the coming years, not decades. Moreover, users are becoming ever more sophisticated and prefer using their mobiles over laptops. Let’s look at some key stats:
- Apple’s App store is currently home to almost 2 million apps while Google’s Play store has over 2.2 million apps. In years to come, this number will increase even further.
- 52% of the time users spend on digital media is on a mobile application.
- The number of mobile users has already surpassed the number of desktop users in the year 2014.
- The 268 billion downloads made by mobile apps is going to generate an income of $77 billion in 2017.
- People who belong to age groups 18 to 24 years use more mobile apps than any other age group.
- The statistics further reveal that people spend 43% of their mobile app time on games, 26% on social networking, 10% on entertainment, 10% on utilities, 2% on news and productivity, 1% on health fitness and lifestyle, and 5% on others.
It’s clear that the customer of today owns multiple mobile devices at a time and performs many daily tasks through these apps. That’s why, investing in mobile apps is a great idea, if you do it in the right way. If you have a business, having a website is not enough. You need to have a great mobile application as well to grab a share of this booming market.
The following 3 points show why investing in an app is greatly beneficial for your business.
On-demand help
Your mobile application can become a vital pulse for your business. Customers will have ready access to it via their devices that they keep close at all times. The quick and on-demand access to information, discounts, offers and more creates an increasing level of satisfaction for your users. If they need help, they can just log on to the app and start using it.
Also, this application is a great platform for you to advertise your business and services to the users. This makes it one of the best marketing tools to ever exist for a business. You need to have a solid digital marketing strategy which should include mobile application as well.
Creating a digital strategy is much simpler than most people think. It doesn’t have to be prophecy or set in stone. It doesn’t have to be a 100 page document with colorful charts and tables. You can have your strategy on a single page and adjust it one thousand times or more after you start following it. It really depends upon your business needs and the amount of time and resources that you can dedicate to digital. But, setting up a strategy is better than hoping for the best in all working scenarios.
Increased interaction with users
Mobile application statistics mentioned above point strongly towards one fact; i.e. people are almost always connected to their phones. If your application is present on their mobiles, you have instant access to them.
You can connect and bond with your users through this app. Most of the millennials are on their phones almost all the time, mobiles are now used for business, work and fun; and whatever your business, an app can help you grab their attention. When a person installs your application, it offers you a chance to provide them with great customer service and flexibility.
Studies have shown that at-least 60 percent of small businesses do consider mobile solutions as a medium to succeed. By utilizing mobile solutions, that have capabilities of customer relationship engagement and back-end business management, today’s busy small business personnel will be able to manage all key aspects of their business.
Through the app, people can easily call your customer support team, email you or take any action directed by the app. You get a chance to provide them with value through your app, so make sure this app is made to serve your customers efficiently. As your app gets more popular, it will jump higher in the charts and the trust and recognition for your business will grow.
Analyze data
The interaction of people with your mobile app is going to help you collect more and more data about the whole experience. It is always a challenge to ask people to fill questionnaires and surveys. But with your mobile app, that worry diminishes as you can collect and analyze data based on interaction within the app. Mobile apps collect user data in real-time. Using this data, you can deliver the service people expect and cut down on things people don’t like about the app.
Through many apps, managers can also choose between how they create and digitally visualize project progress and layout. Some use flowcharts, for example, while others use checklists. The versatility of how tasks can be organized is a bonus for many project managers.
It is very easy to track down the results on a mobile app, be it the stats from sales automation software or the effectiveness of a blogger outreach tool. Make sure you give your users the option to opt-in to a data program and explain to them that it will be used to improve their customer experience. Once they have given you their trust, don’t disappoint them.
Last word
The mobile industry is thriving and if you are running a business, now is the time to develop a mobile app. If your business has not already considered mobile customization or the investment on an app, you are probably missing out on several and likely losing a lot of customers. If your competitors don’t have an app at the moment, now is the opportunity for you to invest in one and lead.
