LinkedIn Case Study: Consultant Uses Groups to Gain More Business Deals

Challenge:

Neal Schaffer, a social media business consultant, needed a way to stay ahead of the game in the world of social media.

Action:

To get the inside scoop on news concerning social media, he turned to LinkedIn groups concerning social media.

Result:

In these groups, he could interact with others in his field of work, develop new relationships and participate in engaging conversation on hot topics. His connections through these groups have lead him to key networking connections, which have led to him gaining new business deals.[i]

Check out more tips like this in my new book, How to Sell on LinkedIn.