Linkedin: Why Face-To-Face Communication Cannot Be Replaced

93% of communication is non-verbal. If you are spending all your time communicating via a screen, you are doing yourself a tremendous disservice. Great sales people understand building relationships that lead to success require a balance between online and offline communication.

• Research indicates people are twice as likely to remember you if you shake hands, and also shows that they will respond in a friendlier and more open manner.

• 88% of people believe others are less polite on social media than in person.

• Our tone in digital messages is misinterpreted 50% of the time.

• Developing your network requires online and offline interaction. Digital tools are powerful and should be used to augment your interaction when time and distance are an issue. Keep in mind that face-to-face cannot be replaced.

 

For more tips on LinkedIn, check out my new book How to Sell on LinkedIn.