Thanks to a broad range of specialized solutions designed to simplify business operations, small companies can do serious work with a limited number of employees.
The role of technology in business isn’t to replace people, but rather to make them more productive. If you accept this axiom, it becomes clear that cost-efficient technological solutions are worth more to startups than to larger business entities that can survive higher operating costs. That’s why small business owners need to be aware of the existing hardware and software products that could help them meet their objectives while keeping the budget tight.
Here are a few areas where use of advanced technology can bring tangible financial benefits for up-and-coming businesses:
Customer-facing systems
Depending on a business model, a company may need to allow the customers to order products remotely and/or pay electronically, necessitating the need for user-friendly and extremely secure communication systems. In many cases, interaction takes place on the company website, but there are numerous scenarios where customers need to access company resources at the point-of-sale, in the street or in any other setting. E-commerce solutions, helpdesk solutions, customer relationship management (CRM) software and a number of other product types are available for these purposes, while companies with specific needs could require custom development to get the best results.
Day-to-day operations
Automation of basic functions can save a ton of time and resources while at the same time streamlining operations to increase output. The examples of such implementations include warehouse automation, delivery tracking, productivity monitoring and a broad array of other solutions, depending on the size of the company and its primary activities. Savings achieved in this way facilitate competitive pricing, which is a huge factor in purchasing decision-making for a large percentage of customers. On the other hand, improved methodology usually leads to better products and higher degree of customer loyalty, providing the brand with a strong foundation to build on.
Security and emergency systems
Protecting company premises, as well as its employees and assets, is imperative for every business, large or small. Installation of security cameras and ID scanners can significantly boost security without requiring additional personnel, while equipment installed in company vehicles can protect the drivers and their cargo from a variety of threats, including theft. Monitoring and warning systems can also be used as the last line of defense against occupational hazards such as fire or chemical spillage, avoiding greater material damage. In the final analysis, it costs less to implement high-tech safety features than to deal with losses incurred due to negligence.
Online marketing and SEO
Mass-media advertising can get quite expensive for companies without well-established revenue streams, but there are outreach channels that cost just a fraction of that price while delivering almost as good results. Active online presence is essential for any company, especially during the periods when new products or services need to be launched. Search engine marketing and social media marketing are cheap and effective ways to get the word out and attract customer’s attention, while blogging, online PR and other proven techniques can be used for accomplishment of specific goals.
