Have you ever craved for more sales leads via LinkedIn?
Have you ever wondered as how others are so adept at converting connections into sales leads?
In this post, we will be strategizing stuff that matter and come up with a concrete solution for generating great number of LinkedIn leads. To begin with, you need the right approach which makes the connection think of you as the go to person— when and where a requirement pops up.
Not all leads are valuable and we will only be focusing on the qualified leads:
#1. Strategically Built Networks Are Important
Making random connections is fine if you are starting off with your LinkedIn crusade. However, building a large network can have a flipside. Most connections aren’t from the specific industry which in turn restricts the range of communication. Therefore, in order to generate leads you must look for relevance while connecting. The first step would be to opt for premium membership.
Once this issue is taken care of, look for profiles based on the topics of interest. Reading through the profiles is a great option as one can reach out to the preferred set of individuals— either professionally or personally.
If someone is associated with online advertisements, it is easy to filter out results based on something called the second-degree relationships. While this helps you determine the relevant individuals based on the existing set of connections, professional goals can be reached way faster with this strategy in use.
#2. Focus On Your Prospective Connections
More often than not, you must have encountered an InMail that aims are selling stuffs. These messages are sent over if individuals are looking to promote their own products and hardly believe in the concept of symbiosis. For creating fruitful connections with influential individuals, you must make them believe in the brand name. They must believe that any association with you can be beneficial to them in the long run. Once they find you remotely useful and connect with your profile, chances of converting them into sales leads increases massively.
This approach can be initiated by sending over a congratulatory InMail. Reading and understanding their business and commenting positively can help you with the LinkedIn relationships.
#3. Sharing Secrets Goes a Long Way in Cultivating Trust
If you plan on getting a higher number of sales leads, taking a risk or two is necessary. Unless the connections are more of social scorecard figures, sharing some of your secrets is imperative. While this might reveal a thing or two about your business, it is very unlikely that a person of repute will steal the ideas and put them to use. Even if the idea is stolen and used, he or she will surely need your help in the long run— leading to solid sales-centric connection in future.
#4. Staying Patient
If you are willing to sell your products and services over LinkedIn, being patient is the way to go. Many connections might not be ready or willing to make the purchase at this point of time owing to buying cycle or contractual constraints. You must, therefore, look to build relationships at first and promote services or products later. Being patient over a social networking site isn’t easy and here are some of the ideas which can help you survive this grind:
- Regular Messages
I am not advising you to be intrusive with these messages but to send out greetings and direct links. Regular messages are great tools for keeping things moving between the connections. However, the idea is to stay relevant to your nature of work. For example, if you are into animations and special effects, messages on how to use snapchat face effects can be an appropriate detour from the monotony of sales.
Apart from these hacks, you can also opt for a congratulatory tone which must be sent over after double-checking the profile. A random congratulation for a non-updated job description can surely be demeaning.
- Sharing Updates
Look to share common topics including meaningful content, quotes and even videos. Talking to the industry experts over the threads can be extremely yielding in the long run. Scheduling tools can also be used for zeroing in on the perfect post to share. However, be extra careful while scheduling as topics over LinkedIn might lose their effectiveness— rather quickly.
I would suggest you to strike the perfect balance between personal and professional content in order to cater to every section of the society. Keeping up with a given topic and updating about the same readily makes you an expert which in turn might keep you in contention if someone is looking for a particular product or service.
- Make Use of the Pulse
Leveraging LinkedIn Pulse is a great way to stay on the professional radar. Unlike updates, posts over the Pulse show up as notifications. This way, you and your posts are destined to get more views as compared to other users who often fail to make use of this platform.
#5. Making the Ask
Effective networking over LinkedIn is all about creating relationships and nurturing them. Therefore, if you have already drawn someone into a conversation with a perfect InMail, look to offer value sans expectations.
The idea here is to talk about how you can offer value to them and not about the size and potency of your business. If you are successful enough to convince individuals and connections, they won’t shy away from asking you for help.
Bottom Line
Real relationships, regardless of the platform, take time to grow. LinkedIn isn’t your usual networking channel where even wannabes can succeed. Instead LinkedIn is for the elite individuals who believe in treasuring a relationship which they find financially, professionally and even personally lucrative.
So if you are in the game for massive sales leads, LinkedIn is the place to consider.
