Instagram isn’t just a social media platform for posting photos. Savvy marketers use this platform to start conversations with their followers, post Snapchat-type stories and engage other people using hashtags.
There are more than 60 million photos and 1.6 billion likes added to the site each day. That makes Instagram a marketing goldmine. However, this amazing resource often goes untapped. So, if you’re on Instagram, you may not be making the most of this platform. Here are four tools that can help you squeeze the most value out of each one of your likes.
- Collect and Amplify Your Photos with Yotpo
Yotpo offers a wide variety of new ways to engage with your fan community on Instagram.
It doesn’t matter how great your Instagram content and photos may be, many consumers may not trust your brand photos. They might not trust you, but they do trust their peers. By using Yotpo you can prove to people on Instagram, that real people love your products. Yotpo allows your followers to share user-generated content (UGC) relating to your brand.
As a marketer or business owner, you can use Yotpo to search for images that are relevant or related to your brand. You can automatically request the original poster’s permission to include their visuals in your collections.
You can display these images on your site, as a slideshow widget on your landing page or the product page. You can also use it to add content related to your products.
- Save Time Managing Your Social Media with Buffer
This is already a popular marketing tool for Pinterest, Twitter, Facebook and many other social media outlets. Buffer also has some Instagram capabilities.
While Instagram will not allow you to publish photos directly to our account using a third-party app, with Buffer, you can pre-arrange your posts and pre-write posts. This allows you to do some of the work ahead of time. At posting time, Buffer sends a push notification, which goes to your smartphone. Then you can automatically move your content to Instagram.
And Buffer works better for teams.
Multiple people contribute to one account, with adjustable permission for each person. Using the built-in analytics, your team will be able to see which posts are most successful and why. Whether you’re the CEO of a major corporation with thousands of employees or a solopreneur, Buffer is a marketing tool that works for everyone.
- BestBuddies Lets You Know Who Likes Your Photos Most
You’ve probably always wished you could tell who were your biggest Instagram fans? Well, now you can.
Sweeble’sBestBuddies is the best way to do that. Log into the app using your Instagram credentials. Then you can locate your top ten likers. Then, BestBuddies will show the top liker’s usernames and tell you how many posts they have liked.
So, what can you do with this information?
If 9 out of 10 of your top likers are women, who in their bio, identify themselves as foodies, then you’ll know who you want to target in your next campaign. This will help you get more Instagram likes. When you know which users like your post most, you can identify potential advocates and influencers, if that’s what you’re looking for.
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4. Locate and Analyze Your Followers Using SocialRank
SocialRank is a marketing tool for businesses who want an all-in-one Instagram resource.
This program imports your followers, allowing you to view the most engaged followers. It can also generate an alphabetized list of your followers. Then, you can search the list of followers, according to the hashtags or keywords. This will help you drive engagement for an exact topic.
If your target is a specific geographic area, then you can search for followers by looking for their location. And since SocialRank works with Twitter, you can see which one of your followers engage with you on both Instagram and Twitter. That allow you to see if your top BestBuddies “likes” are actually your biggest SocialRank fan.
