Live events can be beneficial for your business and connecting to a larger number of individuals can be invigorating. The trick is to generate higher levels of excitement and bring in better social exposure while handling these events.
In this post we will be sharing 6 functional ways to leverage social media, in order to gain traction and create new connections during live events:
#1. Broadcasting Live
While Live events are actually great to initiate, broadcasting is a completely different ball game. Live broadcasts have the ability to pull in viewers from remote locations, allowing them to experience the ongoing event. The experience offered via live broadcasting is second to none and should be regularly used by businesses to gain traction.
Even if you aren’t sure about broadcasting completely, using Snapchat for selective broadcasting is a pretty good option. However, some specific events like tutorials need to be broadcasted via Facebook Live or Periscope.
Apart from pulling in a large audience, live broadcasting can also be used for announcing giveaways, special openings and anything that holds importance. The best part about broadcasting is that one can even plan ahead of time and schedule events accordingly. However, we would recommend spontaneous broadcasting for keeping viewers engaged.
However, the trick is to promote an upcoming broadcast in most cases so that people can get time to join in the conversation. Make use of dynamic messaging for piquing interest and excitement.
#2. Snapchat Geo-filters and Shared Experiences
Purchasing a Snapchat Geo-filter is easy and setting up the same is actually easier. However, having one of these can readily escalate the business performance by at least 10 times. Moving on, Snapchat Geo-filters are actually the best options for engaging attendees during an event, even if you aren’t present in person.
Having custom geo-filter augers well for the business as you can urge the fans to use the filter and send pictures to get featured. The fans will not only make use of your custom filter but engage better with your brand— making you a big part of their own story.
#3. Geo-targeting for Special Access
Businesses must look to leverage Geo-targeting in order to concentrate on a specific locale during a live event. While the event might target the entire globe, geo-fencing or specifically location targeting can help address a particular demographic with prizes, exclusive content and what not.
Many companies are opting for Instagram specific ads which target specific areas based on hashtags. Call to action can therefore be generated with precision. One can shell out special offers and prizes in return for a promotional Instagram post.
This tactic is pretty innovative and can readily enhance the reputation of any given brand.
#4. Tweets and Currency
One can readily improve the on-site experience of the brand by using twitter powered ‘vending machines’. This way participants can either use hashtags to activate the machine or tweet using the company hashtag for activating the same as currency.
For example, if you are discussing how to root android, a hashtag in #howtorootandroid can be created for participants to give their inputs and join the conversation. Generating tweets and impressions can be beneficial towards promoting the topic and setting the campaign apart from the competitors who might be talking about jailbreaking and other corresponding hacks.
#5. Planning Scavenger Hunts
If you are organizing a live event, try to pitch in scavenger hunts for leveraging social media in the best possible manner. This will be more of a ‘little brand fun’ with free merchandise up for grabs. The best way to start is with ‘instahunts’ over Instagram— leveraging clues, hints and anything in general. One can also conduct these scavenger hunts across other social platforms, mainly for driving traffic.
However, one must promote the same beforehand, leading straight to the event. One must be extra careful while promoting the same across multiple platforms.
#6: Displaying Live Storyboards
Lastly, penning down great content is what makes your brand stand out even during live events. Curating content is necessary as the participants must be encouraged to share photos, via hashtags. Certain apps like TweetBeam can also be used for monitoring impressions and tweets— therefore creating living storyboards across events.
This strategy will allow participants to connect better with the event or business— enhancing the overall experience. Finally, live storyboards are best suited when it comes to live launch events— offering key takeaways in the form of pointers.
Bottom Line
Live events are always good when it comes to addressing issues over a dynamic platform. Most marketers and brands opt for live broadcasting in order to establish meaningful connections with the masses. However, face-to-face interactions can only address an issue momentarily and as a business it is important to create a lasting impression. This is where social media comes in handy and can pull in larger audience even after the live event.
Leveraging the mentioned ideas can help activate more people at these live events. The best option is to merge the social presence with the overall activation— for achieving miraculous results.
