The customer is always right.
Now, because of mobile, assisting them is easier. Every smartphone ends with a unique user, and modern technology has enabled the customization solutions they thrive upon.
Mobile marketing is far more than single-channel promotions.
Typical outreach methods, while effective, fail in mobile marketing’s grand-scheme, long-term game. While mobile may still be considered a “traditional” channel, it’s far superior to television, radio and even desktop due to its multitude of options.
Check out the five ways you, the decision maker, can benefit your buyers. You just might be surprised.
Tip One: Data, Data and More Data
Data drives mobile marketing. To create a customer-centric plan, you need to understand the customer. Fortunately, online marketing offers a slew of personalized options for consumer behavior impactors. You need to gather data, and you need to organize it.
Check out the Marketing Profs strategy, and redefine your data gathering approaches with time-tested and approved strategies.
Consider these customer behaviors:
- Did the customer abandon their shopping cart?
- Did the visitor visit your pricing page?
- Did the visitor download a valuable content offer?
Send your customers action-based offers via SMS texting, email, or both, and make sure every deal is derived from acquired data.
Once you’ve understood the customer’s needs, you needn’t worry about bolstering sales through sheer force. They’ll come to you.
Tip Two: Get On Social Media
Social media is a huge mobile marketing component. A single mobile app star rating can increase downloads by 340 percent, and mobile marketers are engaging consumers to increase the odds. First-page placement can determine an apps success. Similarly, 60 percent of mobile consumes consider their devices primary Internet sources. Target them with social media designs, and craft a powerful campaign.
By hopping onto social media, you create a platform capable of answering consumer needs, following consumer trends, crafting app-centric benefits and observing buyer behavior.
Social media is the buyer’s realm, and you can greatly increase your brand’s customer-centric weight by encouraging comments, answering feedback, posting videos and engaging further.
Tip Three: Understand Price Thresholds
Price thresholds determine the consumer’s willingness to continue brand association. Every person’s gravitation to a service or product is determined by their ability to spend. It’s also determined by perceived benefit value.
As you measure consumer responses, depict your strategy’s best avenue of success. Similarly, determine any pitfalls awaiting your strategy. For example, high prices may deter consumers unless personalized messages are included. While automated SMS programs, too, may succeed, misaligning your consumer’s population can cause connectivity difficulties. The more a consumer is willing to spend, the more they should receive custom-tailored content.
Tip Four: Use Marketing Technology Tools to Automate
Sometimes, however, automation is the full answer. Once you’ve created a customer-specific framework, you’ll need to gather insight and discover the marketing strategies destined to succeed.
You need to enhance success with marketing automation tools, and you need to determine the best-possible communication strategy your brand can take.
According to Salesforce.com, nurtured leads produce an average 20-percent increase in total sales opportunities when compared to non-nurtured leads. So, while marketing automation systems work, you’ll still need to ensure the customer-centric base of your strategy sound.
Your game’s channels, goals and tools are key components to your strategy.
Tip Five: Encourage In-Depth Feedback
Mobile technology has spawned the modern world of business-to-customer communication. Depending upon your brand’s timing, customers might be willing to supply astounding insight. Your email should prompt feedback. It should engage consumers with further text communication.
Fortunately, you’re already engaging customers via apps and social media. A lot of data can’t be categorized by whether the consumer is happy or not. Often, subjective information is needed to reveal objective observations. Word of mouth works well. Encourage feedback whenever your brand uses:
- Easy-to-redeem offers
- Quick shipping offers.
- Location-based options
- Time-sensitive coupons
- Opt-in text messages
All customer feedback should be analyzed for insight. Similarly, the communication channel harboring the feedback should be examined to determine your business strategy’s ability to be customer-centric. While every strategy takes time, many resources exist to ensure success. Do yourself a favor and examine the world’s leading strategies.
Also, check out this article on text message marketing compliance. The modern communication world supports person-to-person discussion and in-depth offers, but privacy should always be paramount. You, the provider, are held responsible for your customers’ satisfaction and comfort. Fortunately, you’re also to be thanked for their pleasure concerning a fantastic product.
