How to Hone Your Digital Marketing Strategy
We all know that repeat business is more powerful than new business, but what about when you’re in those early stages, before you have any loyal followers? You need to start somewhere. The harsh reality is that gaining organic traffic can take a great deal of time and effort. However, if you monitor your marketing strategy from day one, you’ll boost your chances of getting quick results.
Use Google Analytics
Services such as Google Analytics allow you to keep tabs on your visitors and how they use your website. With this handy tool you can pinpoint flaws and find areas that are performing well. For example, if a certain page has an unusually high bounce rate, then you’ll know that either the copy isn’t quite cutting through or the design isn’t up to par.
Use Automated Scheduling Software
You absolutely must have an active blog on your website. And that means keeping all of your posts current and up-to-date. If you don’t have time to write articles, outsource to a freelancer and use software to schedule each publication so they’ll reach readers at an optimal date and time.
Produce Viral Content
One of the most important elements of ranking highly in the search engines is attaining backlinks from other websites. That said, blog owners are constantly spammed by companies begging for links, which makes it increasingly difficult to attain them. The solution: produce content that other people within your niche will want to share. According to Gain Bitcoin this approach led to a huge boost in credibility – “While regular blog posting is crucial to Internet success, it’s better to focus more on quality, shareable content than generic 500-word articles. This has helped solidify our company as one of the most prestigious bitcoin mining services on the web.”
Experiment with Pay-Per-Click Advertising
With pay-per-click advertising you can host ads on the Internet, and then pay a small sum of money whenever somebody clicks on your link. There are a variety of different providers available; however, the most powerful are generally considered to be Google and Facebook. While pay-per-click marketing isn’t for everybody, it’s always worth experimenting to see if you can find a gap in the market that will drive traffic at a low cost. If you need social media followers rather than direct web traffic, you can also buy Instagram views and Facebook followers to get that initial influx and convince organic visitors to give you a like.
Don’t Ignore Traditional Marketing Methods
Networking events, promotional goods, sponsorship deals, snail mail, etc. – these marketing techniques have a proven track record of driving results. While traditional marketing methods are generally more costly than their online counterparts, don’t completely phase them out of your business plan. A healthy mixture could be exactly what you need.
In short, if you want to maximize your exposure, use the Internet to engage with potential clients and create resources that provide high-quality information. Word-of-mouth marketing is just as powerful in the digital world as it is in reality, and if you can establish a community around your business, sales will naturally come your way.