8 Key Benefits of Digital Brochures for Online Business Promotion
Humans are visual beings. Do you know what that means? It means, we see and understand better than read or hear something. We process images and visuals 90% faster than text.
But, what is the use of that for my business, you might ask. As a business, you often have to use flyers, brochures, and some modes of print media to communicate and negotiate with your customers. Brochures are so far considered to be the best medium to convey the goodness and highlight features of a product.
Unfortunately, they have some inherent drawbacks. For instance, you have to print product catalogs in bulk. You have to carry them around all the time which is bulky and uncomfortable. Secondly, you cannot update them frequently as and when the product changes.
To resolve all these challenges came Digital Brochures.
What is Digital Brochure?
A digital brochure is essentially your product catalog in digital form. Unlike physical brochures, digital brochures are highly optimizable for various digital mediums including the web. You can have digital brochures designed in PDF or in real-time animations to showcase your products in the right light.
Moreover, digital brochures are more interactive in nature. They can be made to respond to customer touch commands and voice commands with the help of a mobile app. When customer engagement increases, the ease of selling also increases.
But, is that all about digital brochures? Digital brochures come with tons of key benefits that businesses can tap into to maximize conversions. Here are some such benefits:
Key Benefits of Digital Brochures
#1 Real-time Update
One real challenge in field selling is the lack of real-time product information from the operations side. Field selling personnel present on the site are often disconnected from the business development and operational staff who have the latest information about product updates and refinements.
In such a scenario, digital brochures become handy as they can be updated -in real-time, over the Internet thus helping field sales personnel stay informed and sell better. These updates can be rolled out as versions of an existing doc or even as a new web page where the digital brochure is hosted.
#2 Ready-made templates & Tools are available
If designing is not your cup of tea, then there are hundreds of ready-made templates available online which can be used to create a digital brochure of your own. There are paid and free digital brochure templates available online in several formats which can be used to design your own unique and presentable digital brochure.
Digital brochures can be hosted online in multiple formats like PDF, word, image, etc. This versatility gives adequate room for online business promotion, especially if your business has multiple products with several sub-categories.
#3 Easily customizable
Anything digital is easily customizable. Thanks to image editing programs and web-based designing platforms, digital brochures can be easily designed, customized, and released instantly without any hassles. Customizations for color, layout, presentation, output format, file size, and much more can be configured by the users to suit their marketing requirements.
Further, it is also possible to set access controls and user restrictions to prevent unauthorized personnel from altering or deleting digital brochure files. This adds to the security and flexibility of using digital brochures.
#4 They are perfect for social sharing
Online marketing has thrown open the doors for massive-scale advertising. Flipbooks and Digital brochures just fit into the online marketing puzzle like the last missing piece that gives the total product picture to customers. Also, digital brochures can be shared socially across several channels like Facebook, Twitter, LinkedIn, Pinterest, etc. without the problem of plagiarism.
#5 Multi-screen compatibility
A striking feature of digital brochures is that they can be optimized to be visible on any screen. Be it smartphones, tablets, or computers, with responsive designing, a digital brochure can be shown with full animations that fit snugly into the screen dimensions. Given the fact that the majority of users now rely on smartphones or tablets for communication and collaboration, digital brochures are the way forward for marketing too.
#6 They are engaging
Digital brochures command the attention of the viewers. Unlike flashy banner ads in websites or full-page printouts, they are easy to view and understand. Moreover, the viewing angles and zoom ratios can also be customized by the viewer to suit their comfort levels which makes pitching a product using a digital brochure easier and more effective.
#7 Use of technology
Digital brochures give the liberty to integrate futuristic technology into flat screens for delivering an upscale user experience. Imagine being able to see the product or design live in front of you through virtual imagery. Digital brochures equipped with Augmented Reality can do that.
Want to make it easy for viewers to access your contact information quickly? A QR code can do that. Digital brochures are not just digital docs but are also becoming virtual platforms that can engage viewers and turn them into loyal customers.
#8 Integrate lead magnets
The prime purpose of marketing is to gather leads through calls to action. Digital brochures can be integrated with CTA buttons placed in strategic locations that viewers can click on to submit emails or request quotes for the product.
Furthermore, analytic information like heat maps and click rates can also be obtained to see how well these digital brochures are doing and how they can be optimized for maximum conversion. In other words, digital brochures can be a perfect ally to marketing and lead nurturing at reduced costs and increased convenience.
Conclusion
Digital brochures bring about a new way of presenting products and services to clients. With their endless customization, portability, and ease of creation, they make lives easier for field sales reps, business development teams, and for customers.
In this today’s Internet-connected world, they set the right tone to reach out to customers who prefer things that are digital and highly engaging. Moreover, they are cost-effective and highly beneficial for businesses that have products or services that change frequently.
