Dear SMBs: Your logo matters!
True! You don’t have to be bigger to grow better. Small businesses winning big games is not just a fantasy now. What most thriving SMBs have in common is their potential to look more professional every single time against their competitors. Be it making their first impression remarkable or providing a consistent feel across their brand, these companies excel in everything branding!
For small businesses, branding is more like an opportunity to look credible, and most of the times, they miss it. Around 10% of the small businesses have a presentable logo; what others have is a mere image or clip art that is eventually going to hurt their overall brand persona. Since your logo and branding collaterals are the representatives of your services, they should look as good as you want your services to be and when that is not the case, your consumers may rather skip to your competitors.
Growing a business from scratch is a hard nut to crack; it involves numerous considerations and a heedful use of valued resources. But while making up your mind about how you should devote your time, money and energy, make sure that your branding is not being overlooked.
Discussed below are some of the sure-fire ways to create your custom logo design that can fortify your brand and empower it to thrive in the industry.
Be Unique
Life is too short for boring, mediocre logo designs. Your targeted audience—in this digital world—is constantly encountering logos from their morning Starbucks coffee to the night clubs they visit, and your logo needs to stand out among all of them. You have to ensure that your business logo is simple, understandable, and different. Big enterprises have enough marketing funds to make sure that their audience can link any symbol or icon
with their business. But since, you don’t have that luxury: your logo should represent your services in the best way possible.
Be choosy about colors
Some industries are strict towards their branding colors. For instance, banks mostly use blue color in their logo, eco-friendly products have green logos, while café logos are mainly brown.
Don’t forget to take a peek at your competitor’s logo before choosing a color for your logo. Choosing same colors as that of your competitors can cause confusion among your customers. You can also try something different by experimenting new colors and place your name among trendsetters.
Be attentive towards Typography
Typography is the second important thing that designers care about when it is about representing an SMB. Typography does not depend on any graphic to articulate your service efficiently to your audience. Therefore, whether your brand is whimsical or sophisticated, traditional or futuristic, established or fresh, the typography must be in line with its nature.
Be thoughtful about its use
Your logo can be letter mark (monograms), wordmarks (or type-based), symbolic (icon based), and so on. Some logos are icon-based, some are typographic, and some are the combo of these two.
Lettermark is a smart choice when your business has a very long name, as it allows initials to represent your whole brand in a simple and subtle way.
Wordmarks work well when your business name itself is catchy and different, like Google, Visa, MasterCard, etc. When such names are combined when powerful typography, the end-result can create strong brand recognition.
Symbolic logos are the way to go when you want a simple icon as a representative of your business, like Apple or McDonalds.
You also need to think where you are going to use your logo. Overcomplicated logos may look good on the website, but can be really messy when printed in a brochure or stationery item. Also, ponder on how your logo will look on your staff’s uniform, signage or vehicles.
Go, Get a designer
Whether you choose a design agency or an individual logo designer, make sure you are in direct coordination with the person designing your logo. Also, check if your logo is original or derived from clip art openly available on the internet. Choose a source you can easily rely on with your branding needs.
