The use of videos as a marketing strategy is increasingly becoming popular in the current business world. You most probably have come across a video on your computer or phone at some point in the last 24 hours. Unlike the past when downloading or streaming video content was a hard nut to crack, fast Internet speeds, as well as increased smartphone usage, has made the use of videos easy and convenient these days. It is predicted that the use of videos will even increase further with an approximation of 75% of online activities expected to be video streaming.
In the current world, a company’s website is a key factor in the business. Therefore, you need to know why videos can be perfect for your site. Here are three ways the use of video can significantly help your website.
Increase User Engagement and Comprehension
The attention of users is something every website owner would want to have. Research shows that an average human takes approximately 8 seconds to decide whether he or she will pay attention to something. The use of long texts cannot achieve desirable results as people usually ignore them. Videos are considered as one of the best strategies that website owners use to grab the attention of individuals. Additionally, humans can understand illustrations faster than texts because videos involve more senses than texts.
Furthermore, viewers are likely to stay on your website longer when they realize that you post interesting videos. They may also visit your site to look for a particular video they have watched before. The more the visitors you can keep on your site the more the customers you are likely to get.
Online marketers increasingly realize how important video usage has become. As a matter of fact, the use of video as a way of marketing increased from 55% in 2009 to 75% in 2010. When asked the benefits, most of them cited an increase in sales as the primary reason. Others asserted that videos not only helped improve the site conversion rate but also made visitors stay 10% longer on their pages. This explains why businesses that have not adopted the use of videos are disadvantaged.
Videos enable customers to engage with the product more realistically. Through the use of illustrations, you will remove any doubts your clients could be having by providing answers to their questions. A proper call-to-action message will make customers more interested in your products, and they will begin going through your website to find more about them. To make your videos available to in an international audience, you may consider using closed captioning services. Several closed captioning companies can help with this.
Improve Search Engine Rank
Apart from increasing sales and user engagement, the use of videos will place you in a better position in search engine rank. This is because many website owners are using videos, and search engines recognize videos faster than texts. It means that you are likely to lose customers to business owners who have adopted the use of videos if you stick to the old methods of marketing.
Also, if you add backlinks to your company’s YouTube channels, you will enhance the growth of referring links to your site.
Video marketing is becoming the norm in the landscape of marketing today. Most website owners use videos to promote their websites. You do not want to be left out. Therefore, you should consider video content as one of the ways of making your site accessible. It will not only help customers reach you quickly but also make your business remain competitive in the market.