In 2014, Social Media Examiner reported that 72% of marketers said they were “using social media to develop loyal fans”, while 92% said that their forays into social media “generated more exposure …
Why you should pay to translate your social media
The global market is now far easier to access due to advances in technology. With this has come the need to translate businesses into the various popular languages of the internet. Social media is …
Why art galleries need to embrace social media to survive
When it was revealed in February last year that visitor numbers had significantly fallen at two of the UK’s most prestigious fine art galleries, many commentators were quick to proclaim the death o…
Graduating from social media user to legitimate strategist
The workplace is starting flood with a generation who grew up with social media. Yet, as digital natives who have only known Tumblr and never used LiveJournal, we don’t necessarily know more about…
What can the banking industry learn from crowdfunding?
At the start of March, a crowdfunded project took 96 seconds to meet its £1 million funding target. There are a few reasons why this is significant. Firstly, this is a record for any equity-based c…