2025 Super Bowl Commercials

As the 2025 Super Bowl approaches, fans and marketers alike are gearing up for another exciting round of unforgettable commercials. From returning brands to fresh campaigns, the upcoming ads are sure to deliver the same level of excitement, humor, and creativity that make Super Bowl commercials a staple of the event.

2025 Anticipated Super Bowl Commercials

This year’s commercials are sure to be packed with excitement and surprises – let’s take a look at a few!

1. Mountain Dew

• Mountain Dew is set to make its seventh appearance as a Super Bowl advertiser, marking its second consecutive year returning to the Big Game.
• While specific details about the commercial remain under wraps, the brand revealed the campaign aims to inspire fans to enjoy a refreshing Mountain Dew and have a blast cheering for their favorite teams.
• The company teased that more information and some exciting surprises will be unveiled in January 2025.
• Last year’s ad spotlighted the Baja Blast flavor, featuring Aubrey Plaza in a humorously reserved performance, created by Goodby, Silverstein & Partners, who are also handling this year’s campaign.

2. Pringles

• Pringles is making its eighth consecutive appearance in the Super Bowl, maintaining its presence.
• This year, the brand is partnering with a new agency, FCB New York, to deliver its campaign.
• Fans can expect the humor Pringles is known for, building on past hits like the 2024 ad featuring Chris Pratt’s mustache.
• The upcoming 30-second commercial will air at the end of the second quarter.

3. Reese’s

• Reese’s is returning to the Super Bowl for the second consecutive year with a 30-second ad created by Erich & Kallman, though the featured product remains a mystery.
• Ryan Riess, vice president of brand strategy and creative development at The Hershey Company, highlighted the success of the 2024 ad and Reese’s Caramel Big Cups, saying the brand aims to go “bigger and bolder” in 2025.
• Last year’s debut Super Bowl spot, titled “Yes!”, stood out with its humor and lack of celebrity endorsements.
• While specific details about the new ad are under wraps, Reese’s promises another unforgettable comedic campaign designed to connect with audiences nationwide.

4. Hellmann’s

• Hellmann’s is returning to Super Bowl 59, marking its fifth consecutive year as a Big Game advertiser.
• The 30-second commercial for this year’s campaign is being developed by creative agency VML.
• Last year’s ad, “Mayo Cat,” featured Kate McKinnon and Pete Davidson in a humorous story where McKinnon’s cat seemingly says “mayo,” inspiring her to use Hellmann’s to elevate leftovers.
• The ad humorously followed the cat’s rise to fame, including a brief, comedic “relationship” with Pete Davidson.

5. Doritos

• PepsiCo’s Frito-Lay and Doritos are reviving the “Crash the Super Bowl” contest, a fan-favorite promotion.
• Launched nearly 20 years ago, the competition invited anyone with a camera to create 30-second commercials, offering cash prizes and opportunities to collaborate with top directors.
• By 2018, when the campaign concluded, it had received 30,000 submissions and awarded $7 million in prizes.
• Fans have until November 11 to submit their Super Bowl LIX ads at DoritosCrash.com for a chance to win $1 million and attend the Big Game.

What People Will Be Searching On

People will be searching about the 2025 Super Bowl commercials, focusing on areas like:

• Cost: Each 30-second ad spot is priced at $7 million, making it one of the quickest sellouts in the past decade.
• Advertisers: Big names such as Coors Light, Dunkin’ Donuts, Nerds, and Budweiser are gearing up to promote their products.
• Hellmann’s: Returning for another year, Hellmann’s will feature a 30-second commercial showcasing how its mayonnaise can elevate game-day snacks.
• Location: Super Bowl 59 is scheduled for February 9, 2025, at the Superdome in New Orleans, Louisiana—hosting the event for the eighth time.
• Marketing Trends: Viewers can expect brands to focus on humor, delivering fun and engaging ads that resonate.

Best Past Super Bowl Commercials

Super Bowl commercials have become just as much a part of the event as the game itself, often leaving a lasting impact on viewers. Whether it’s through humor, emotion, or creativity, some of the best past commercials have become unforgettable moments in pop culture.

1. Pepsi’s “The Joy of Pepsi” (2001)

Football changed forever when Britney Spears tore off her Pepsi jumpsuit in the opening of this iconic commercial. As her debut ad as a Pepsi spokesperson, Spears performed an original song that transformed soda pop, bringing the beverage factory to life with her vibrant personality and dazzling choreography.

2. Snickers’ “You’re Not You When You’re Hungry” (2010)

In this Snickers ad, the brand takes its “You’re not you when you’re hungry” tagline to the extreme, turning Betty White into the hungry player who’s not quite herself. After a tough football tackle, a teammate tells her she’s “playing like Betty White,” prompting her sharp comeback before a woman urges her to “eat a Snickers,” transforming her back into a more competitive player.

3. Apple’s “1984” (1984)

The Apple Macintosh was unveiled during Super Bowl XVIII in 1984, with a memorable ad inspired by *1984*, where a woman smashes a screen to break a dystopian spell. The ad ends with the hopeful message: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.”

4. Coca-Cola’s “Hey Kid, Catch!” (1980)

In a Coca-Cola ad during Super Bowl XIV in 1980, Pittsburgh Steelers’ “Mean” Joe Greene softens after a young fan offers him a Coke following an injury. Greene, initially dismissive, is won over by the gesture and later tosses his jersey to the kid, leaving him with a smile and a memorable moment.

5. Wendy’s “Where’s the Beef” (1984)

The 1984 ad, featuring three elderly women critiquing a rival’s burger for its oversized bun and tiny patty, made the actress Clara Peller famous for her unforgettable line.

Looking Forward

With so many big names and creative campaigns on the horizon, the 2025 Super Bowl is set to deliver another memorable commercial lineup. Whether you’re anticipating the latest from your favorite brands or looking forward to new surprises, this year’s ads are bound to make a lasting impact, continuing the legacy of iconic Super Bowl moments.