4 Steps To Measure The ROI Of Custom eLearning Development

Custom eLearning refers to the practice of tailoring online training content to the learning needs of the organization. A customized eLearning course is precisely designed to comply with the guidelines that the client has provided. The primary goal of custom eLearning is to improve learner performance.

An eLearning program is considered effective when the value it provides outweighs the cost. Measurement of return on investment is an important component for organizations that provide personalized training programs. The ROI metric is used to measure the true impact driven by your investment and efforts with respect to developing custom eLearning solutions.

Is your company calculating the true ROI of its custom eLearning development program? Most learning and development teams are constantly battling to demonstrate value. Adopting advanced training delivery techniques can assist you in maximizing ROI and improving business outcomes. 

In this blog, we will go over the perks of measuring ROI on custom eLearning development.

The Importance of Measuring eLearning ROI

Measuring and assessing custom eLearning ROI is critical to the success of any organization. This is because it allows the organization to assess its training program’s performance and determine whether or not it is a good idea to continue investing in that particular training. 

The ROI metric can be employed to justify the cost of a training course, compare one training program to another, and help an organization establish more focused training goals. Organizations can identify specific aspects of the initiative that may require further improvement.

It is a simple approach for tracking training effectiveness and determining the value that learning contributes to the organization.

In the context of online learning, measuring your eLearning ROI is critical for determining the worth of your training interventions. Your company can identify aspects of the action plan that need to be improved by effectively tracking and measuring your online learning ROI. It aids in justifying a digital training approach throughout your organization.

4 Steps to Measure the ROI of Custom eLearning Development-Keyword

Measuring the ROI of your eLearning initiatives is one of the best ways to demonstrate their worth. Your business leaders are usually more interested in numbers, so presenting the ROI of your training is the best way to communicate with them. Here are some of the steps that you should consider to assess the success of your digital training program effectively:

1. Determine the estimated ROI

Before beginning the eLearning development project, it is a good idea to calculate an estimation of eLearning ROI. This differs from the traditional method of calculating ROI at the end of the development process. Obtaining a “projected ROI” will undoubtedly aid an organization in making smart decisions and employing the perfect eLearning development tool or partner.

2. Ensure that all expenses are included

When measuring ROI, we consider all costs associated with introducing an eLearning course. There are various expenses associated with typical custom eLearning development for various elements, such as:

• Design of instruction
• Content creation, visual design, and animation.
• eLearning advanced technologies such as virtual classrooms, remote learning infrastructure, application tools, and LMS, as well as support.

Aside from the standard expenses associated with eLearning development, there may be some unexpected and hidden costs, such as hiring additional resources. If you want to avoid the expense of hiring resources, you can choose to work with an external partner. Read more about this here.

3. Develop a plan for data collection

Every large project requires a data collection strategy to determine the numbers that are needed to document success. Data can be collected through in-course survey questions, skills-based testing, and others.

4. Follow Kirkpatric’s Model

Estimating the ROI is impossible without formally assessing the results of the course. The Kirkpatrick model states that the effectiveness of a course can be determined by using the four-level approach:

Reaction: This allows you to better understand how learners perceive their training. This level is critical because it notifies you of any problems with your training program and allows you to clear up any confusion and fine-tune your initiative as needed. You can also find out how effective the learners think your training is.

Learning: This factor determines what your course learners have learned while participating in online learning. You can assess the increase in knowledge and skills over time. This can be evaluated using assignments, quizzes, tests, or knowledge demonstrations.

Behavior: The behavior factor aims to assess how learners apply their knowledge in the workplace to evaluate the consistency between learning and practice. After learners finish a course, this level is used to assess how their behavior has changed as a result of participating in the training program.

Results: Training outcomes can be easily evaluated. This is typically measured by looking at the increase in productivity. You can also measure the reduction in costs, quality improvements, increased efficiency, higher sales, and employee retention.

These levels measure the overall outcomes of your employees’ participation in eLearning. It indicates whether or not you have achieved your desired learning outcome. You will be able to efficiently measure your custom eLearning ROI once you have completed the four levels of Kirkpatrick’s assessment method.

How does a learning success plan improve ROIs? 

A learning success plan enables learning and development professionals to develop a strong foundation for creating customized eLearning development programs and advancing targeted learners’ performance. The plan also establishes a solid basis for future learning and development projects.

Organizations can use this strategy to measure and improve their training ROI and achieve business success.

• Begin by aligning your viewpoint with the primary goals of the online learning program.
• Investigate the four Kirkpatrick model criteria at each level: increase in knowledge and competencies through a personalized eLearning development program; behavioral changes linked to learning, and business results.
• Understanding the current state, visualizing the future with various stakeholders, and developing performance measurement and business goals to develop skills and evaluate the progress.
• Justify promises to stakeholders using the success plan. Companies must focus on each component to implement a better plan and measure enhanced business results.

Conclusion

In this article, we looked at some common evaluation concepts that you can use to calculate the ROI of your eLearning interventions. Accurate measurement of ROI is an important benchmark in the assessment of eLearning development programs. These provide an excellent starting point for determining whether your eLearning program was worth the investment.

This article has been published in accordance with Socialnomics’ disclosure policy.