How Do Affiliate Sites Negotiate Great Casino Bonuses For Their Players?
Affiliate sites build partnerships with iGaming companies that are licensed by reputable gaming regulators to generate website traffic and turn it into profits, earning their income from player referral schemes.
As attractive as it may sound, converting each click into a customer is no easy task. The ability to negotiate depends on how successfully an affiliate site can convert clicks into customers that make their first deposit in an online casino.
Sites can negotiate good casino bonuses for their players by executing detailed campaign strategies and partnership models. Successful affiliates command a good negotiating power because of their integrity and credibility. Knowing about the strategies of affiliate sites to better understand how they can negotiate, is imperative.
A good example is the Spin Casino bonuses that are exclusive to NZCasinoClub.com. This promotional bonus offers 50% more than any other bonus found online. Clearly, NZCasinoClub.com negotiated this deal for its players. They must be a big player to get these types of offers.
What are Affiliates?
Affiliate sites promote online casinos to earn commissions, and they do so successfully when they drive a sizable amount of traffic to a casino operator’s website. There are various strategies that could be used to achieve their goal. These can range from creating a casino website or using multiple content delivery techniques such as pop-ups, banners, and simple text links.
Partnering with online gambling operators can only be successful for such marketers when they properly analyze the most affordable and convenient options available. While affiliate marketing in the online gambling scene is lucrative, it is also highly competitive. These specialized sites are not just about profitability but incurring losses as well. Negotiating for bonuses thus depends on the partnership they have with casino operators, their target audience, and the strategies they choose and implement to promote gambling offers.
Types of Affiliate Models
Affiliation is not a “one size fits all,” cookie cutter recipe. What may work one month with one site, might turn out to be a total flop for another. Moreover, it’s good to implement different strategies from time to time, to keep up with the ever-changing algorithms and evolving trends.
Cost Per Acquisition (CPA)
This model offers remuneration to affiliates on every converted client when they make their first deposit. This commission is fixed and depends on the type of traffic and the market selected. To get better offers, choosing an affiliate marketing network with the biggest payment per customer is important.
Cost Per Click (CPC)
The CPC model offers affiliates a remuneration on every click that directs a customer to the website of the online operator. The CPC has low conversion levels, unlike the CPA model.
Revenue Share
This is a lifetime model where affiliates can gain from the profits made by the customer referrals they made to a casino. A stable revenue share depends on marketing and promotional tools.
Hybrid Deals
A mixture of CPA and revenue share, a hybrid deal is the best of both worlds: where affiliates can offer their products alongside those of other companies.
Targeting Customers
The negotiating power of affiliate sites is determined by how successfully they can convert website visitors into buyers, often referred to as ‘depositing customers’. Identifying a target group will help plan promotional strategies accordingly and negotiate for higher commissions, better bonuses, and new deals.
Important factors of consideration include target audiences’ demographics (i.e. age, gender, race location, and employment status) and psychographics (personality, values, attitudes, interests, and lifestyles). Depending on such influences, sites can plan marketing campaigns to promote gambling offers and increase their success rate to negotiate for great casino bonuses.
Target Strategies
Target strategies are crucial elements that entice new customers to register and keep existing ones to retain loyalty. Below are just a handful of examples that help execute this:
- Posting about bonuses that can be won without the need of placing the first deposit
- Using catchy and enticing ads with success stories of gamblers
- Emphasizing progressive jackpot games
- Ensuring Safety and security: by confirming a casino’s legality and reputability
- Offering Loyalty Programs
- Being transparent about the offers and features
- Directing players towards shorter (or at times no!) registration processes
The above list is by no means exhaustive, but are typical examples of how affiliate sites are able to increase website traffic and ultimately achieve a high conversion rate.
Main Take-Aways
Over time, negotiating better bonuses is something that becomes second nature to affiliate marketing firms. But, it can also be the case for newcomers within the online gambling niche, provided that they intelligently execute their campaigns and assert their requirements.
Granted, a site’s success rate and legitimacy cement its ability to negotiate. Patience, strategy, and adherence to good practices will result in better partnerships and guarantee success for affiliate sites. Yet one must not overlook the importance of coming up with fresh, forward-thinking, and relevant ideas, because these are ultimately the makings of continuous success.
This article has been published in accordance with Socialnomics’ disclosure policy.
