9 Tips That Help You Sell Your Business App on Google Play Store
App stores are the largest pool of applications from where users download apps on their smartphones. Excluding iOS applications, you will have to use the Apple app store only. Android applications have multiple options to get published on different app stores than just Google Play Store.
Google play store has around 2.59 million apps, around 1 million apps were surpassed in the app store in July 2013. The number of apps being downloaded from it is 76 million as recorded in 2018, which is nearly three-quarters of the total numbers.
Source: (Statista)
Therefore, the Google Play Store is the best shot you got for your Android application to earn more downloads. However, as the competition over the Play Store is challenging, it requires you to understand the aspects that can boost the downloads of your application while attracting more potential audiences.
Top Tactics to Follow to Increase App Downloads Easily
Highlighting your application among the potential audiences can be done by following these common but practical tips to ensure your app enjoys the benefits of more downloads and your business achieves the popularity it deserves.
Choose the Right Monetization Approach
Modern technology like Metaverse, blockchain and many others are undoubtedly changing the online experience. However, many enterprises are shifting to digital trends and options for modern strategies to achieve the desired result. A modern approach is a primary key that helps you sell your app more effectively than ever before.
The more you use the flexible monetization approach, the more you can make a profit. Your monetization strategy should opt for the modern trends of the app market and the interests of your audience. Go with multiple approaches to achieve maximum revenue. As every audience has different tastes, you need to find their preference to implement the right monetization approach. Few of the admired monetization approaches are:
In-App Purchases
- App Subscriptions
- Ads
- Paid Apps
- E-Commerce
App Quality
The first and foremost parameter your app is judged for is its quality. Who wouldn’t like to use an application of excellent quality? The app quality holds greater significance in the development market as even the Google Play Store checks it before approving it and uploading it to the store.
Therefore, you must follow the app quality standards to provide the best to your users, and only the best app quality will lead you to more users, with existing app users promoting the app by themselves. It results in faster downloads and a loyal audience base. According to the Baltimore Post-Examiner, there are various factors that you need to take into consideration while creating music streaming or other digital solutions for your business.
Online Websites and Magazines
As the world has shifted the approaches to digital, the references for newer app downloads and recommendations for an app like Eventbrite or others are done online through various websites and magazines that can support you in reaching target audiences well. There are primary two benefits these websites offer:
- It gives you global exposure as the reputed ones are frequently accessed over the internet.
- You earn a chance of getting viewed by the tech experts who prefer to be the first when trying out things.
Therefore, you should try to promote your app by referring to websites and magazines that can increase your app downloads by promoting in front of the right set of audiences.
Perform App Store Optimization
App store optimization (ASO) is all about dressing up your application to suit the requirements your users are searching for, starting from application name to app description and screenshots uploaded.
Are you aiming to create a Deezer clone? Then it would be best if you chose the name that reflects the services you aim to provide. Here, it matters the most as the application name is what Google counts when showing your app to users searching for services you provide. Everything is required to be optimized well and put together well to let Google understand the purpose of your application and show you among the potential audiences when they search for you.
Therefore, you should keep those criteria in mind and design the app description and other relevant content (like app screenshots) to attract more users and boost the downloads.
Social Media is the Best Promoter
Don’t take your social media presence for granted. Statista has proved that over 3.6 billion people were using social media until 2020, and the number is estimated to jump to almost 4.41 billion by 2025.
Therefore, this is where you can find the maximum of your potential audiences and convince them about the power your application holds. Therefore, never forget to use social media to your power to drive more app downloads by continuously promoting the app over social media by posting information and strategizing the entire launch event well.
Consider Beta Testing
Beta testing is all about letting app users find out and point to the flows remaining in your application. It makes your app users feel responsible and gives them a hint that their opinion matters to you. Therefore, start beta testing.
Create a board of people who are part of testing, collect and work on their opinions, and give you your application. Do not forget to keep the information collected from the board private. This ensures the flaws are not being discussed out in the open, and also it provides you a chance to perform better by enhancing the user experience as per their choices and criteria.
Build an Excellent Marketing Strategy
Marketing strategy plays a key role when it comes to making a product hero in the market. To sell your app to target users, it is required for you first to let your users know that your app exists! Which can only be done with an effective marketing strategy.
Try to innovate it as much as possible as it holds a chance of getting viral and can significantly boost app downloads. Arranging promotional events, giving away contests, and using social media and newspapers can help you get noticed among the audiences interested in the purpose your app aims to fulfill. As you innovate your marketing strategy, never forget to keep it updated according to the changing trends in the industry and ensure it works perfectly to provide results.
Show Ads
Digital marketing approaches have become easier to integrate with the app. Many businesses are taking support of Facebook ads, Instagram stories, and more to get more downloads for their app. Individuals can also take advantage of Google AdMob, helping them integrate it with their Android app and start making money.
More than 1 million apps use Google AdMob to show ads on their business app. Integrate the Google AdMob SDK with your business app to get started. Instead of traditional ad services, it provides the app users with relevant ads. In this manner, your users will have a smooth user experience.
Conclusion
Increasing your app download might take longer than you have anticipated. It takes months or years to reach noteworthy app downloads and increase the user base. During this period, it is required to maintain your patience and increase the app quality to suit your customer’s needs the best.
To ensure your app fulfills all its requirements, you must consider their app store reviews and answer their queries to build a positive relationship with them and increase your trustworthiness in the market.
