SEO in 2022: What’s on the Horizon?
Search engine optimization, or SEO, is in constant flux. Google and its changing algorithms usually dictate the ‘rules’ of getting seen in online search listings. To understand SEO, you must always be ready to pivot to changes in searcher behavior and a variety of metrics.
As 2022 pulls into view, it is time for web developers and content strategists everywhere to consider ‘new’ best practices. Let’s look at innovations and movements in SEO worth paying attention to for the year ahead.
If You’re Not Mobile, You’re Missing Out
Google’s ‘mobile revolution’ is a few years old now. However, the concept of ‘mobile first’ for some web developers is still quite alien. Crucially, Google and other search engines now prioritize web listings optimized for portable screens and devices.
Increasing numbers of people are moving towards mobile browsing over traditional desktop search. This is said to be on a trajectory of up to three-quarters of searchers using mobile-first by mid-decade.
Therefore, if your website still isn’t mobile-friendly in 2022, you’re getting swept behind.
Carefully-Written Long-Form Content is Key
Long-form content – that is, content of several thousand words – is key in Google’s eyes. The search giant has long supported the concept of all web content offering genuine support and guidance. It’s part of how SEO strategy (and even SEO reporting) has changed so much in the past few years. There’s no longer a place for short-form keyword stuffing.
That said, content quality is also key. 2022 will likely see a surge of longer, more in-depth content hitting the search results. That said, it still needs to be clear, engaging, and have a purpose. Fluffy, droning content will turn readers away.
Voice Search is Growing
Trends show that voice search is more than a gimmick. Target keywords and phrases and technical SEO must consider voice search to support websites in 2022.
Thanks to an increase in Siri and Alexa search, amongst others. Every time someone asks their assistant a question, there’s a need for an exact answer. Traditional search optimization doesn’t consistently deliver in this regard.
Therefore, prepping your SEO practice for voice search is a crucial consideration for the year to come.
Video is Captivating
Finally, it also seems that video content is still leading the way for user and reader engagement. 2022 emerges from a landmark year for platforms such as TikTok, a video-sharing app that’s made its owners billionaires.
Everyone – from entrepreneurs to established brands – can benefit from establishing a video content strategy. Whether it is an introductory reel, a ‘meet the team’ showcase, or a ‘how-to’ guide, video attracts and engages. Searchers who do not have the time to read will happily watch a short-form video instead.
That said, there is always worth in balancing the two. Video doesn’t appeal to all – but what is clear is that it’s still pulling in the metrics.
SEO doesn’t have to be so complex. That said, web developers and site owners need to be on their toes for whatever may come next.
Photo by Merakist on Unsplash
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