5 Ways Your Business Can Benefit From Machine Learning
Artificial intelligence is taking the business world by storm due to the numerous advantages it offers. The technology is in the infant stages of fully replacing human labor with a hundred time’s better efficiency, faster data processing speeds, and lower labor costs. Are you still wondering how your business can benefit from machine learning? Here is a list of functions that it can achieve from AI solutions.
1. Simplified digital marketing
Your business can harness the strength of machine learning in implementing its marketing strategies. Firstly, AI produces better sales forecasts by churning through millions of data sets. The machine then uses the analyzed data to produce accurate customer behavioral patterns, which you can use to modify your sales and marketing strategies. In addition, AI can create customized customer experiences based on the data analyzed for each customer category. With this, your targeted marketing will be more efficient and effective.
2. Real-time decision making
Your business likely relies on manual analysis of data and interpretation from experts, a process that can be cumbersome. Machine learning can achieve better analysis and results in real-time, and all you need is to feed desired commands into the system.
Managing a business is all about interacting with data from various sources, whether it’s supplies and logistics, human resources, or marketing. With AI, you can always have these data groups well documented, analyzed, and recorded ready on your computer.
3. Enhanced cybersecurity
Cybersecurity has grown to be a multi-billion dollar industry, dealing with issues that threaten business enterprises across the world. Businesses that have adopted machine learning can track system anomalies and intrusions in real-time through AI technology.
Experts attest that a proactive security network is the only way to beat cyber-attacks. Machine learning identifies any intrusion before data is fully breached and leaked by attackers. This is achieved through the action of complex system algorithms that are aligned with your cyber network. These algorithms self-train and differentiate between friendly and unfriendly system processes and make correct decisions based on this knowledge.
4. Simplified automation processes
For a while, industries have focused on developing technologies that will eliminate manual task forces for predictable and repetitive processes through automation. The methods used were less effective and often could not match human standards set for them. However, with the introduction of machine learning, the void between human labor and machines was filled as AI can make human-like decisions when carrying out tasks. It achieves this through predictive algorithm models that change in real-time to support decision-making and execution of tasks.
5. Spam detection
As a business, you get to deal with hundreds of emails every day, with a large percentage being spam documents. Initially, email service providers used rule-based programming in detecting spam emails which proved to be less efficient in the long run. Today, businesses are turning to machine learning technology to detect spam emails. AI uses neural networks to detect and remove any phishing and spam emails from your inboxes.
Endnote
From simplified machine learning and real-time decision making and enhanced security, machine learning can take your business to the next level.
This article has been published in accordance with Socialnomics’ disclosure policy.
