Be On-Time On Pinterest!
Social networking, which includes the exchange of knowledge, experiences, and viewpoints through community-oriented websites, has become increasingly relevant in our online environment, especially in this on-going pandemic.
Thanks to social media, the geographic barriers that separate individuals are falling and new online communities are developing and growing. For example, blogs, forums, messengers, picture and video-sharing sites, wikis, podcasts, etc.
With the increase in people joining social media sites, many companies are busy creating and launching new ones. Although there’s Facebook, Instagram, Twitter, nothing compares to Pinterest when looking for ideas related to any field.
Fun Fact: 202 million people use social networks.
Pinterest is one of the hottest social media platforms with traffic amounting to more than 11 million users. Pinterest is an application where you pin boards that you find informative, interesting, or innovative.
Creating and collecting data on what to post is just half the battle, timing also matters a lot! Posting on social media is impactful only when you are actually getting noticed.
After observing the behavioral patterns of users and the impact of COVID-19, here’s our insight on what’s the “best time” to post on Pinterest. Along with that get a complete overview on how to use Pinterest and ways to conquer attention smartly.
Why Do People Love Pinterest?
For starters, pins on the site are more easily accessible and shareable than posts on any other social media platform. Plus, Pinterest is more focused on social discovery than other social networks.
Aside from that, Pinterest brings tremendous benefit to companies searching for basic tools that easily engages consumers. Brands can create visually intriguing boards that appeal to their customers.
It’s a perfect platform to showcase items, products, or services. Thus, encouraging buyer’s buying habits and also sharing content that relates to their community’s lifestyle.
Similarly, users can quickly engage with brands by repining, commenting, or liking their content. For example, a budding automobile designer can post his designs and attract potential customers who want a customized automobile.
How Does Pinterest Work?
It’s time to improve your social media strategies and start using Pinterest for your company! Here’s why? This largely untapped social resource is the best place for you to showcase your brand and company to a niche market that’s ready to invest.
There are over 200 million monthly Pinterest users globally, all looking for and sharing useful, inspiring ideas on the website. It’s time to associate with this fast-growing social networking platform. Learn how it operates and you’ll see what it can do with your business regardless of the niche you’re in.
Here’s a glimpse of what Pinterest offers:
- Approach to consumers who are interested in your products/services.
- Create an image of the product or service you have. Also, create visual cues.
- Consistently bring fresh and interesting ideas to the audience.
- Develop a huge follow-up with the aid of competent visual content.
Sounds fascinating, right? Do you think on how Pinterest works to help your business grow? Truly, it opens a whole new world before you. It forces you to think outside the box and apply marketing ideas that you never thought were possible. You begin to see opportunities that were previously invisible to you.
Have you ever created an online picture gallery made up of your favorite photos? Pinterest is that, with an extra twist, it’s a major one. Pinterest functions are simple. You have to make sure that the users share or “pin” original visuals, as well as a bookmark or “pin” them from around the Internet.
These pins are a theme-based interactive photo album or gallery known as a “board.” You can also share complete boards to attract better customers. So, if you have multiple products or services, create multiple boards highlighting each one of them to gain user’s interest.
You can have 2 types of Pinterest accounts:
→ Individual Account
→ Business Account
Steps to Operate A Business Account on Pinterest
Step 1: Set up your Business Account
First, you set up your Business account and make sure your bio contains relevant keywords associated with your business.
Step 2: Enhance your Images
You need to make it easy for your potential viewers to pin pictures from your web pages to their Pinterest boards.
Rich and Article Pins – Use rich pins as this shows price details and makes it perfect if you’re running an e-commerce shop. Alternatively, if you’re a blogger, ‘article pins’ are just a driving ticket.
♦ Pro Tip: Use and scale vertical images, because they have a width of 600 pixels and an aspect ratio of either 2:3 or 1:3:5.
Step 3: Remain Active
Now you’ve got it all up and running; you need to keep posting on Pinterest. You should regularly add content to your profile and determine what people are looking for. This way, you will provide the audience with the best available material.
Step 4: Extras
There are a few other things that you can do to amplify your efforts:
⇒ Categorize the boards and make it easy for users to locate their pins. Not only does this result in improved interaction, but you can also create a few loyal fans.
⇒ Find the common community boards. You may use a resource like PinGroupie to recognize and contribute. It is the best way to bring your brand out there.
⇒ Attach your logo to the bottom of all of your pictures. It serves to improve market awareness.
Without a doubt, all these suggestions will help to boost the branding with Pinterest.
Which Is The Perfect Time To Post On Pinterest?
The weekend gets the highest level of views and engagement on Pinterest!
Is Timing Really Still Important?
Just like every social media platform, Pinterest has also changed its algorithm from chronological order to something known as the smart feed. This means earlier timing was everything but now we have some alterations.
Quality has become a crucial element in the smart feed. However, we cannot neglect the importance of timing to grab viewers. To get your Pins ranked, you need to get user engagement on quality posts at proper timings.
Are There Any Special Days For Different Searches?
Pinterest believes that certain things have larger impacts on certain days.
What Is Smart Feed?
It’s a new algorithm recently adopted by Pinterest. It is designed to create a smarter feed for the consumer based on what they “care” about and look for. Basically, it’s no longer in chronological form and instead has shifted to an interest-based feed.
It has become a more individual-centric feed. Users no longer had random images of cats or sketchy pictures pop up in their feed as they scrolled. Instead, the feed is based on their recent searches.
The only bummer part is that some of us enjoyed the photographs of the cats and would like them back.
Three essential aspects of Smart Feed are as follows :
- Quality/Creative Images
- Stunning pin details that inspire ‘pinners’ to pin
- Consistent pinning to add to the culture on Pinterest
Top-Notch Tips For Your Pins
- Constant sharing.
- Share at different times to reach out to a wider audience and for more repins and followers.
- Aim for a minimum of 5 pins per day, but do not be afraid to go up to 30 pins per day.
- Re-pin your pins.
- Use quality and suitable content.
- Use relevant hashtags and captions for greater exposure.
Outsmart Other Brands By Using Pinterest Analytics And Marketing Tools
With 100 million users and a rising number of brands on Pinterest, the marketing competition is on the high. Although the social media site itself has a built-in tool, several third-party Pinterest analytical applications are also available in the market. Moreover, several methods can assist with Pinterest Marketing in a range of ways.
5 Tools For A Better Response On Pinterest
1. Pinterest Analytics Tools
Pinterest provides an in-built advanced analytics platform. It is open to anyone with a registered business account and has a Pinterest page. This helps Pinterest to monitor traffic between the two pages.
The Pinterest analytical tool includes:
- Average Daily Impressions
- Average Daily Viewers
- Audience Location
- Gender and Language of Audience
- Number of Repins
- Amount of Clicks
- Total Likes
2. Cyfe
Cyfe is a multi-purpose tool, offering analytics through various customizable widgets. Although this makes it convenient to track several networks at once, it doesn’t mean that Pinterest analytics capabilities are somewhat constrained.
3. Viralwoot
Viralwoot is a multi-functional Pinterest application. It provides bulk pin scheduling, allowing you to expand your coverage by selecting the right time to write.
Through viralwoot, you can encourage pins. It helps you to create tailored and real-time trackable contest categories. It further provides metrics that help you to monitor the success and scope of your pin and board.
4. ViralTag
ViralTag is a type of “visual marketing suite for brands”. You can use it for Pinterest, Instagram, Facebook, and Tumblr. It helps you to schedule any of these pages and has a browser extension so that you can select photos from any website.
5. Tailwind
Tailwind is another application with several features. You can schedule posts to any social media sites via the plugin extension. The ‘smart plan’ option on the website also recommends the best times for you to write.
Additionally, it also has several clever features that help you build lists of boards and pins through several boards.
Conclusion
Pinterest is the perfect way to get your brand in front of new audiences via interactive content. Search for prominent ‘pinners’ in your niche and check to see if they have group boards relevant to your industry. Join them, interact with others, and then apply your marketing strategies to capture your audience. We hope this blog has helped you cover all your queries related to Pinterest!
