Step-Up Your Spotify Plays Overnight
Rome wasn’t built in a day, but you can at least start to build your Spotify empire overnight. Everyone who signs up for a Spotify account with the hopes of gaining exposure starts from the same place. Your songs have zero plays and you have zero followers. Where do you go from there? How do you gain traction in a world that has a never-ending supply of digital content?
Maybe you start promoting your music. This could take the form of posting shots and shorts on Instagram; it could be putting your music up on YouTube. You could do something with Facebook, Pinterest, or literally any of the millions of other sites that have the ability to share amongst your peers. But how far will that actually get you? Do you think all of those people will actually listen to your song on Spotify and follow your music and continue to listen? Do you think that they will then share your music will all of their friends and on and on? Maybe … Maybe not. It all depends.
Don’t count on this organic growth to spur your exposure on Spotify. Sure, you might get a lot of likes on YouTube, but YouTube, Facebook, or Instagram likes don’t turn into Spotify royalties and they don’t turn into plays. You need to refocus your efforts directly on Spotify.
What is a Spotify Algorithm?
Let’s break it down. The Spotify algorithm looks at two primary variables when it decides who to recommend to listeners. The algorithm is actually much more complicated, but these are the two variables that you actually have control over.
The first variable is play count. It makes sense that your profile play count matters. What it tells Spotify is that your songs are popular. But make sure you truly understand what is going on. Which one do you think is better, 100 separate people with single song plays, or 25 separate people with four song plays? As is the case with most things in life, consistency matters. Consistency matters because if you play a song once, most likely you don’t listen to it again because you didn’t like it. Don’t make it appear that no one actually liked your song. You want it to be played again and again by the same people.
The second variable is follower count. All of your favorite artists have huge followers not just song plays. Spotify views followers as an indication of long-term cultural power. That may seem like a big description. All it means is that you are more than just a few songs. You are an artist and a brand. Follower counts show that artists are more than just the songs, and Spotify uses this as an indication that these artists should be shared with others. So, building your follower count tells Spotify that you deserve and need to be shared and given extra exposure. They are in the business of building stars. They want to be able to promote you.
How can you help your play count?
If you want to grow your play count you need to focus on paid digital marketing that is targeted at the Spotify algorithm variables that you can control, play and follower count. Paid marketing could be in the form of ads, but these won’t necessarily lead to conversions or grow your play and follower counts. Instead, you need to be more direct. You need to pay people to listen to your music. It is just that simple and that easy. Don’t worry about promotion and marketing.
If you want to grow your exposure to the Spotify algorithm then you need to buy Spotify streams. This will hyper-focus your paid digital marketing on exactly the variables you need to control to ensure that you will be picked up. Once the algorithm starts to see your numbers grow you will start to see more organic exposure. This organic exposure can snowball. At that point, you can back off from the paid digital marketing as long as the organic growth is sustainable.
Do all types of listeners matter?
Yes, all types of listeners matter but some types of listeners have a bigger effect on your profile than others. There are two standard types of listeners and two types of actions that they could take. You will need to buy all of these types of Spotify plays to create a more natural play count profile. Premium member listeners are better than free member listeners because you will get a higher royalty from them. However, either is great and necessary. Make sure that the plays are more than a single event. They need to be staggered over a length of time to show long-term growth.
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