How Do I Get My Business Noticed on Facebook?
To communicate with clients, attract new customers, and be identified by search engines, every company should have a Facebook Business page. Your Facebook page is a snapshot of your organization and has the potential to be more current and ‘alive’ than your website. By developing a Facebook business profile, small companies can help improve online marketing activities. You will use it to advertise your company regularly once you create your page and start building a following.
It can be difficult, however, to get your page noticed, especially when more and more business pages are being produced and the competition for “likes” is growing. People often wonder which is the best strategy to get genuine facebook likes. To help extend your reach, this post will go over tips and suggestions to get your page noticed by current and potential clients as well as search engines.
Use the Same Address, Business Name, and Phone Number
You need to handle and optimize your Facebook Business Page like every other online listing. Make sure that your address is the same as that listed on the other pages. Consistency is important because your Facebook profile can be linked with your other listings by search engines, offering more evidence to the search engines that your company exists at a particular location.
Make the Page Public
As consumers are looking for your company online, in search results, they will come across more than just your website – they can find your Facebook Business Page. Unfortunately, due to certain limitations unintentionally set by the organization, certain Facebook pages for small businesses are not indexed by Google. Only users who are signed into Facebook and meet the age or location criteria can access your page if you set an age or country restriction for your page. We have seen instances where age limits have been developed and owners are unaware, so we suggest that this setting be reviewed.
Select A Business Category
You certainly want to pick an accurate category as a local company. Categories are important because Facebook gives you access to numerous features that apply to your chosen category. If you select the Restaurant category, for example, you will have the option to upload a menu. Your category can be modified at any time.
Choose the Right Target Audience
By choosing your consumer profiles and desires, you can attract the right customers. Include your clients’ preferences by selecting keywords based on the interests of your audience. For instance, if you search for these categories, adding “gluten-free” and “vegan” keywords will help customers find your restaurant.
Only select a few that suit your audience best, as suggested by a Facebook drop-down list. In Settings, you can find the “Preferred Page Audience” preferences. So, instead of looking at the best place to buy Facebook likes, one can target the right audience by making the appropriate selections in the social media platform.
Avoid Posting Mishaps with Page Roles
We’ve all heard horror stories of people who mistakenly published personal content on their employer’s social media platforms — the worst nightmare of a marketer. So delegate Facebook Business Page positions only to the workers who need it for the work they do every day to avoid publishing mishaps like those.
Prior to making this decision, make sure that those who are new to social media management are provided with appropriate instruction, so they are not confused about when they should hit “publish,” what they should post, whether anything should be planned first, and who they should post it as.
Click “Settings” on your business page to delegate these, then click “Page Positions.” Also, make sure that you are posting it as your brand, and not as yourself, when sharing content on behalf of your brand. By going to your settings and clicking on “Page Attribution,” you can verify that.
Add a Noticeable Profile Picture
If you’re a freelancer or contractor, you’ll want to select a profile picture that’s easy for your audience to remember — everything from a company logo for a major brand, to a headshot of yourself. To be found and ‘liked’, particularly in Facebook Quest, it is important to be recognizable. It’s what appears in search results, pictured at the top of your Facebook profile, the thumbnail image that is shown in people’s feeds next to your posts, so wisely select.
Page profile photos will be presented at 170×170 pixels on the desktop and 128×128 pixels on smartphones as of publication.
Have A ‘Call to Action’ Button
The options for brands to add call-to-action buttons to their Facebook pages have grown dramatically since Facebook first introduced the feature in December 2014. These are items such as “Watch Video,” “Sign Up,” or “Book Now,” and each can be personalized with their choice of destination URL or piece of material.
It’s a perfect way for advertisers to push more traffic to their websites or get more eyeballs on the content they want to advertise on Facebook. This is a perfect way for marketers to drive traffic back to their website from their Facebook Business Page.
Have an Engaging Cover Photo
You’ll need to choose an appealing cover picture next. Since most real estate above the fold is taken up by your cover picture on your Facebook page, make sure you pick one that is high-quality and engaging with your guests. Keep in mind that Facebook page cover photo measurements often change regularly, including profile photos, so we suggest keeping an eye on the official guidelines. Page cover images show at 820 x 312 pixels on screens, and 640 x 360 pixels on smartphones, as of publishing.
Complete the Page Info
The more details you fill out on your Facebook business profile, the more powerful it will be to get noticed. Enter your website, definition, dates, ranges of rates, methods of payment, parking, specialties, etc. In your Page Details section, the more details you can fill out, the more likely your company is to be included in the search results.
Fill Out the “About” Section
We have come to one of the most relevant parts of your Facebook page: the section “About”. Though visitors no longer see a preview of your “About” text when they land on your website — now, they have to select the “About” option next to your content on the left-hand column — it’s still one of the first places they’re going to look when trying to get more information about your website. However, even inside the “About” portion, there are several options for adding copies. Consider optimizing a concise, but a descriptive copy of the section that best aligns with your brand — a general summary, a task, company detail, or your tale. By doing so, before choosing to like it, your audience will get a sense of what your page represents.
Monitor the Comments Section
Don’t forget about comments when talking about tracking the experiences your fans have with your website. Via the “Notifications” tab at the very top of your screen, you can track and respond to comments. Although it may not be appropriate to respond to every single comment you get, the conversations taking place there should certainly be monitored (especially to stay on top of potential social media crises).
Promote the Page
It’s time to promote the hell out of it now that you’ve filled your page with content. One of the first things that you can do is create an ad that promotes your website. To do that, click the three dots above your posts on the top menu bar and select “Build Ad.” From there, Facebook will allow you to start creating an ad based on your goals from scratch — stuff like reach, traffic, or general brand awareness. Pick yours, scroll down, and then press “continue.”
After that, you can pick your target audience (similar to what you did for your promoted posts above), where you want it to be put on Facebook, and your budget — here you can find out more about paying for Facebook Ads. You’ll also probably be asked to add or copy any creative properties. Note, you pay for this, so choose something that will draw publicity, but has good quality as well and represents your brand well.
Conclusion
If you don’t build a Facebook page with a detailed plan to get noticed, liked, and engaged, the chances of generating leads and clients from it are pretty slim. You can’t just pick any picture, for instance — you have to choose one that’s the right size, high resolution, and your brand is properly represented. But it doesn’t stop there — so we gathered the following tips to ensure that you build an entertaining page that takes full advantage of all that Facebook marketing has to offer.
This article has been published in accordance with Socialnomics’ disclosure policy.
