What Social Media Marketing is Right for Your Business?
Different business needs different marketing strategies. As a marketer, I am aware that how social media has changed the business world. Almost every business has a social media presence and they are using social media as the main vehicle for their marketing strategy. However, it is practically not possible for you to use every social media platform for your business.
Instead of putting your effort on all the social media platforms focus on those which are right for you. I have worked with almost every social media platform and I think I am able to address this issue that which social media marketing is right for you. Here in this article, I am going to illustrate which social media marketing platform is best for your marketing goals.
Best Social Media Platform for Your Business
The major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn have a great influence on the growth of many businesses. Here, I will give some insight on how to leverage your business using the right social media marketing network.
Is Facebook Marketing Effective for Your Business?
You will find hundreds of articles on the internet that social media marketing is useful for your business growth. But have you found any specific details on which social media network is right for you and which strategy is best for you? I am sure here you will find those specific details that will help you to choose the right marketing platform and strategy. Now let me tell you whether Facebook is the right platform for your business.
Honestly, in my opinion, every business can use Facebook regardless of its sector. Because it helps your business to spread awareness among a wide range of audiences. There is no doubt that Facebook is the most widely used social platform. So it does not matter what your business sector Facebook is right for you. However, this platform is not useful for a conversion, it is best for spreading your brand awareness and finding your target audience based on location and interests. Now Facebook has also come with different advanced tools such as average time consumption of a user, analytics tools, competitor analysis, etc. Hopefully, this has added more advantage to many businesses.
What About Instagram Marketing?
Instagram has surpassed the monthly user of Twitter. If your target audiences are within the age group of 18-28, then Instagram is one of the best social media marketing tools for your business. Instagram uses images as the primary mode of marketing, so it is best suitable for businesses like restaurants, coffee bars, cloth stores, fashion, technology, designing, etc.
Make sure you use good quality photographs for your marketing purpose on Instagram.
Remember that high-quality photographs have a higher rate of engagement, so put your effort into producing good images. You can upload your exciting moments at your office to increase audience engagement. In addition, take advantage of the holidays or events because Instagram has more active users on these days.
Is Twitter Good for Your Marketing Strategy?
In my opinion, Twitter is a great marketing platform for businesses like news companies, sports organizations, marketing companies, SaaS organizations, etc. Twitter works well for those companies which have something happening continuously or a dynamic sector. Because most users of Twitter are followers than posting any content. They follow different pages to keep up to date with current events or news.
For businesses, it is a great marketing platform where you can post your deals, discounts, and offers. Using statistical data, recent updates, case studies in your Twitter posts can boost your marketing efforts. Despite the fact that people use it only to follow brands, but this is a great marketing platform for building customer relationships.
LinkedIn is mostly used by people of age above 30 years old. This social media platform is popularly known as a professional social media marketing platform. The users of this platform use this social network for finding jobs, making business partners, and for networking purposes. People do not use this platform regularly as like other social media platforms such as Facebook, Instagram, and Twitter.
LinkedIn is best suitable for every professional business. I would suggest every professional should use LinkedIn for their professional profile. Because LinkedIn is the only social media platform that is considered a professional profile. You do not need to regularly update your profile or post any content on this platform. However, posting valuable information about your business periodically can return you significant results.
Pinterest is becoming more popular due to its extensive usage. Pinterest is best suitable for e-commerce business, Fashion, Style, Female dominated products like Jewelry and other household gadgets. This social media platform has a totally different look and feels altogether. Recently it has gained high popularity and has given substantial returns to many businesses. However, it has not spread over other businesses, it is a question among marketers whether it will break into other sectors?
Conclusion
Hopefully, this article has helped you to choose the right social media marketing platform for your business. In my opinion, using one to two social media platforms is an ideal choice for your business success rather than using every social media as your marketing platform. Having a social media platform in every network is not a problem but put all your time and effort on only a few of the social media platform. Research and find the right social media strategy that will specifically suitable for your business. Share your views on this and feel free to ask your queries below.
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