6 Ways to Improve Your Marketing Automation for eCommerce

Marketing automation continues to pave the path for ecommerce: it provides many tools that can help a business succeed and reach out to its audience. If you want to improve your business, or if you need some ideas on what to pay attention to, then check out these six tips. They will show you how to improve your marketing automation.

1. Offers and Discounts 

   People love saving money when they make purchases from businesses. You can use your automated software to inform people about these offers. Your automated software can include SMS marketing, emails, and social media messages as ways to send this information to customers.

   

   As you can see here, text messaging can improve your automated marketing. People read 98% of their text messages, 9-out-of-10 prefer SMS marketing, and they are 10 times more likely to use SMS coupons. Since you can set up your software to send these offers, deals, and coupons to your customers, you can boost the odds of people using them.

   Keep in mind that you can use your other messaging tools to send deals to your customers. Deals and offers work because people want to save money while making purchases that they like. If you can get these deals to your customers, then you increase the odds of them making a purchase.

2. Segmentation

   Segmenting your audience involves separating them into different groups. From here, you can send them emails, or other content, that applies and matters to them. Doing so increases the odds of people opening those emails since they care about the content inside. You can take  different approaches when it comes to segmenting your audience.

   

   Look over all of these different ways that you can use audience segmentation in your business. From purchases to locations, you can send the best messages to people based on their demographics. While splitting this up on your own would be difficult, automated marketing software can take care of it for you.

   Try to segment your audience in different ways to see which approach increases your metrics the most.

3. Workflows 

   Automated marketing software makes ecommerce interesting since you can tell it what to do in different circumstances. This is known as creating workflows. Since your customers will interact with your business in different ways, you can create workflows that let your software know what it should send your customers. Here is an example.

   • Your customer receives an email about deals but ignores it.
   • The software tries to send the customer a deal through text.
   • The customer opens the text message and looks at the deal.
   • The software recognizes that the customer opened it and uses text messages from now on to inform this customer about deals.

    

   You can set up different workflows for your automated software. This way, you can improve your metrics as you use each customer’s preferred channels. On top of that, you also allow the automated software to handle all of those messages for you. Try out different workflows to find the right approaches for customer interactions.

4. Welcome Emails

   Businesses use welcome emails as a way to introduce users to their email newsletters and inform customers when they register an account on their websites. Welcome emails give the business a chance to introduce multiple points to their new subscribers.

   • Tell them the purpose of the account, newsletter, etc.
   • Inform them about the business and type of content they will receive.
   • Invite them to look at websites, deals, and other channels.
   • 
   • These statistics show that welcome emails get nearly an 85% open rate and 25% click-through rate. This will let you present your business well to new subscribers. These high click-through and open rates will allow you to encourage your subscribers to interact through a call-to-action (CTA).
     Welcome emails work well because people expect them. You have the opportunity to share your business with others and encourage them to interact with you. Make sure to take advantage of this tool and have your software automatically send it to new subscribers

5. Chatbots

   It’s difficult for businesses to have employees available 24/7 and near impossible for small businesses. After all, customers may need help outside of business hours, especially if they live in another country. Remember that small businesses involved in ecommerce will have international customers, so they should use chatbots when employees aren’t available.

   

   Customers recognize the importance and worth of chatbots: over 60% see it as a 24-hour service and 55% know that they can get instant responses. This makes things noticeably easier for customers since they can get the help that they need whenever they want while receiving quick service.

   Chatbots can greatly benefit your business and customers. People don’t want to wait for long periods of time on the phone for quick and simple answers, so chatbots can provide that to your customers.

6. Notifications

   Marketing automation works as a great way to send notifications to your customers. You can use channels such as social media, email, and SMS to send out these notifications. They work as great ways to remind your customers about their previous interactions with your business and inform them about important updates. Let’s look at some examples.

   • Remind customers about their abandoned carts by using an ad or message on social media.
   • Send them email updates about orders: this includes confirming the purchase and when it ships out.
   • Ask them to confirm an appointment through a text message.

    

   People become busy with their lives, so it’s normal for them to forget about things. By using automated marketing software, you can send them notifications and reminders about their interactions with your business. This will help you to get them to checkout their carts, feel good about your updates, and ensure that they remember their appointments.

7. Final Points

   Some people may struggle with improving their marketing automation because they don’t know where to start. Make sure that you look over these six points to improve your ecommerce presence. Even if you already use these tools, you can always review and optimize them. You can then use these tools to increase your metrics and revenue.

We hope you enjoyed this promoted piece as much as we did!