Top 4 Social Media Fallacies Debunked
We are in the 21st century, and the Internet has become a part and parcel of everyone’s life. Numberless data is accessible through one click. But it has a duplex nature, it is a dangerous place, yet a system full of opportunities.
Every day people spend several hours on different social networking sites. The main purpose of social media is to connect with people around the world. There are over 2 million people in the world using social media. That’s a huge audience!
Among them, most are getting engaged with content, accounts, and interacting with other social networking users.
When a marketing company sees such a huge number of people in one place, they look for their own benefits in it. They will find ways to spread their brand’s message over the world with the help of social media. Even though social media has proved a powerful tool for business marketing, there are many misconceptions about it.
Learn the most common social media fallacies that are believed by many marketers and people for their business.
Top 4 Social Media Fallacies People Believe
1. Social Media is Free
Social media is free to use. But, in that, you can only use the basic features. To use the advanced features, you will need to invest money in it. It will need human engagement, altered content, related tracking for social media conversions.
For example, it is easy to create a Twitter account. But, to participate in discussions and to build your brand asset will demand the real cost and time for it.
Are you still thinking about what can be the real cost of social media? It starts from building a strategy to attract new customers, analyzing their social media results and then gathering all of them at one place.
Apart from all these things, your clients will require continuous human support. So that you can fulfill all their demands. This will help you to build a successful social media marketing strategy for your business.
Remember social media is free but social media marketing is not!
2. Social Media Results Are Not Measurable
It is a myth pumped up by people to create all types of social media accounts. But, it is the wrong one. Especially when you compare it with other communication channels. Some of them are like traditional PR, television advertising, outdoor advertising, and other ones.
Social media gives the best analytic tools. It provides different reports for your social media operations. If you want to build a productive campaign, then you must be clear about all your plans.
A recent survey has shown that many businesses face issues to measure social media marketing ROI. Out of them, some prefer to go to the 3rd party for their social media analysis and tracking.
Overall, we can say that it is possible to measure and get accurate results from social media. But, only with the use of the right tools and expert knowledge in it.
Also, there are many social media management & analytics tools available in the market that helps you in measuring your social campaign.
3. Social Media Is Difficult to Manage
Many people think social media is a difficult tool to manage. As it contains a lot of abbreviations in multiple social mediums and sharing sites. Even your client will love to become a part of a business that is more humane rather than a machine. Isn’t this a true fact?
Build an editorial calendar that can schedule all your social media posts timing based on the visibility of your clients. For this scheduling, you can use tools like Hoot suite, Buffer, and Tweet Deck. If your business has a U.S. client, then you can schedule all your social posts to be published according to the U.S. timings.
Social media is like a “holy grail” that everyone is seeking. As they want to increase their own brand engagements.
Hence, you can easily manage all social media accounts by building a well-planned strategy suitable for your business.
4. Mandatory to Create Account on All Social Media Channels
One of the common believe spread in people is to create an account on all social media channels. Does it make sense? Definitely not. But, along with creating an account, preparing a well-planned strategy to manage all of them will lead you towards growth.
So, first, take the time to understand which channels your customers are using. Then, according to it, plan your social media strategy. This way you can enhance your business’s online presence.
For example, you run a business of beauty brands. Then creating a Pinterest business account and promoting bank strategies in it will not work for you. Instead, promote your beauty brands by sharing pictures of new designs and tricks.
Hence, creating social media accounts and managing in the right way will increase your customer base followers while growing your business.
Summary
Social media is a powerful tool for any business. It is one of the best and most cost-effective ways to bring your business out in front of the audience. Through it, you can easily make positive connections with your audience and build brand awareness.
Moreover, you can create a customer’s interest and loyalty to drive sales for your business revenue generation.
Therefore to do everything fruitful for your business, you need to follow all the social media marketing techniques. More so, try to avoid all its fallacies in your social accounts to grow your business.
Until then, happy social media marketing!
