Why Companies Should Invest in Responsive Websites

With the recent technological advancements, a majority of people are embracing the use of mobile devices to access the Internet. Whether it is online shopping or catching up with friends and family on social media sites, a larger percentage of people prefer to do it on their mobile devices, rather than visiting a cybercafé.

If you are a web programmer, you have probably noticed clients asking for a mobile version for their websites. Businessmen have yielded into the pressures of technology and are now investing in responsive websites as part of their marketing strategies.

What Is A Responsive Web Design?

New mobile devices with different resolutions are emerging every day. It is hard, or rather impractical for web designers to keep up with the changing resolutions in each of these devices. In the quest for a website that responded to the user’s behavior in terms of screen size, platform, and orientation, the birth of responsive web design emerged.

Responsive web design is characterized by the ability of a web page to automatically conform and adjust to different screen sizes to give a user an optimal experience, regardless of how they choose to access a webpage.

Why Should Companies Invest In A Responsive Web Design?

As stated earlier, companies and other entities are moving to have responsive websites for their corporations. If you are a business owner and are not yet convinced, below are the benefits of investing in responsive Minneapolis web design for your company.

• Increased Mobile Tconverraffic

Research has shown that more than half of website traffic comes from mobile devices.

By having a website that effectively renders to smaller screens without distorted images and sub-optimal layouts, entrepreneurs can tap into the lucrative online market with ease.

• Better User Experience

To increase the amount of online traffic to your website, you must offer a great user experience to your website. Fortunately, responsive web design does that.

Visitors are less likely to stay longer on your page if it involves a lot of pinching and zooming. If mobile users keep adjusting the contents of your webpage to fit on to their screens, they will more than likely give up and move to another website. In such cases, the likelihood of them visiting the website again is slim to none.

• Lower Bounce Rates

Since responsive web designs offer a better user experience, visitors are likely to spend more time on your page. Also, there are high chances of them sticking around for longer and exploring other products and services.

Non-responsive websites give users a hard time and are not engaging, which significantly increases bounce rates.

• Improved SEO

We live in a digital era where search engine optimization is important in improving your website rankings. Google algorithms have enabled various search engines to detect factors like high-quality content, backlinks and lower bounce rates that will increase your SEO rankings.

Additionally, responsive websites have an added advantage. Since it involves a single website, there is no risk of duplicate content that may derail search rankings.

• Higher Conversion Rates

Lowering bounce rates and creating interesting content for your readers is only half the battle. By having a responsive web design, you improve user experience across all platforms which help in converting new customers.

Also, when consumers are deciding whether or not to yield to a ‘call-to-action’, they do not want to be redirected to another website with slower response time. Having a responsive website that functions effectively across all platforms reduces such frustrations, preventing them from turning to your competitor, thus increasing conversion rates.

We hope you enjoyed this promoted piece as much as we did!