Do’s and Don’ts when Launching Social Media Campaigns
Social media marketing is one of the biggest forms of marketing strategies in 2019. With 3.2 billion people on social media alone, it gives you an idea how powerful these platforms can be when marketing your brand.
However, marketing on these platforms is not simply taking a picture or video and posting it online. There is more to it than that. When it comes to selling online, a strategy is needed to turn visitors to customers and income.
Before you put up that post you are longing to share online, take into consideration the do’s and don’ts when it comes to launching your social media campaign and handling your accounts.
Do
Plan and Research
The best way to know who your competitors are, what they are doing, what your audience wants, and how to gain income is to plan before anything else. Planning will help a company predict the outcome and know what they can deliver, resulting in a good returns.
Diving straight into launching your products or campaign online without drafting a plan can potentially affect your business in the longterm.
When you plan ahead it will also set you one step ahead of your competitor. Knowing where your competitors are not delivering allows you to fill the needs for the consumer.
Complete Your Social Media Profiles
When launching a campaign, make sure that your bio or profile is completely and accurately filled out. Your profile sets the stage for your customers and gives them an idea of what your business is all about.
Each social media platform has different bio requirements. Some may be short, like Twitter or Instagram, while Facebook requires a tedious job to make a page.
Decide What Platform Is Best For You
You can use a multitude of social media platforms, so long as you can handle all of them. But not all social media platforms will be appropriate for your brand. Therefore, carefully choosing a platform to promote your business matters.
If most of your campaigns require images, Pinterest and Instagram may be best for you. If you promote using videos, YouTube or Facebook may be the best option, but this certainly doesn’t mean you can’t use both.
Take Time To Craft Great Content
The reason planning and researching are important is because this narrows down which content you should post.
Here are a few things you should take into consideration when posting on your social media:
- Post content that adds meaning to your audience while staying in line with your niche.
- Find current trends that people are often engaged in.
- Try to post unique photos that will capture your audience’s attention.
Use Automation Software or Apps
When posting is not possible due to a busy schedule, it is always best to opt for softwares or apps that can help you post your campaigns at assigned times. This allows digital marketing managers to utilize tools to help them schedule their posts and receive data for each post.
Some known tools for scheduling on social media are Hootsuite, Buffer, Sprout Social, and more. These tools come with a price if you want to use its full features.
Add Links To Your Posts
The content you post on your social media varies. You may post a product from your store or something you wrote in your blog. Adding links to these types of post is super helpful as it directs your followers to your website or shop.
Remember, most visitors won’t spend the time to look through your profile to find a link to your website, so make it as easy and convenient as possible will benefit you both.
Engage With Your Audience
Once you have launched your campaign and people begin to see it and engage with it, remember to reach out. You must set aside times to like comments/reviews, answer inquiries, or feedback from your followers.
When you reach out to your audience, they will keep coming back and invest in your company or brand.
Create A Hashtag
Creating a unique and catchy hashtag for your brand will make it easy for your business to reach out to people online. With your unique hashtag, people will easily remember your brand and you can easily track if customers are talking about you online.
Some companies like Nike use their popular tagline as their hashtag (#justdoit) to be easily remembered.
Your hashtags should be uniform on all of your social media platforms.
Take Advantage of Individual Platform’s Unique Features
With different social media platform options, each has special features to offer.
In Facebook alone, people spend 3x more time watching live videos than on pre-recorded videos. If you want to gain more traffic to your social media accounts, website or shop, consider joining social media trends.
Reach Out To Influencers
Influencers are one of the biggest opportunities to will help boost your brand. Before launching a campaign on social media, it is helpful to reach out to these advocates to spread positive messages about your brand.
Remember to choose an influencer that is in line with your business niche or the products you sell.
Now that you know what you should be doing when launching your online campaign, let’s get to know what are some things to avoid.
Don’t
Bombard Followers With Promotional Posts
Nobody likes to be bombarded with ads constantly. If this is your strategy, you should be prepared for followers to unfollow your page. When constantly posting, be sure to balance posts between promotional posts (products or sales) and non-promotional content (entertaining content that will engage customers).
Use Poor Quality Media
When posting, always ensure that the photos and videos used are clear and aesthetically appealing. Especially when posting videos, make sure that the quality is not compromised.
Each platform often requires a specific pixel and dimension to achieve a better-looking image or video.
React Poorly Or Neglect Negative Reviews and Comments
No matter how well-crafted your content is, there will always be negative reviews and comments from people. After all, we cannot please everyone.
The best way to deal with rude or negative comments is to start a dialogue with the commenter addressing their problem. Offer help as to how you can turn their negative experience with your product into a positive experience.
Never delete or neglect these kinds of comments. You must go to the root cause of your customers’ problems and solve them to keep them coming back to you in the future.
Post Poorly Constructed Captions
High-quality pictures and videos are often accompanied by catchy captions that will hook your followers, but you have to be careful when constructing each caption.
A poorly thought out caption, misspelled words, or incorrect grammar can negatively affect your credibility. Therefore, always proofread your caption before posting on social media.
Now that you have a general idea of the do’s and don’t of launching social media campaigns, it’s time to take all of this information and apply it to your campaign launch. Practicing positive social media etiquette for your marketing strategy will take you a long way and lay the foundation for business’ success.
