The Tools You Need To Write Great Marketing Emails
Email marketing is still one of the most effective means for conversions, even in this day and age of more advanced marketing strategies. Yet the fact remains that the majority of businesses still don’t make the most of this opportunity through a number of different reasons, one of which is just poorly put-together copy.
The fact is there are loads of resources and tools available to assist in producing effective marketing emails, so failing to do so because of writing limitations really isn’t an excuse that can hold merit anymore. Even if you are putting together emails in a language that is non-native to your business, the resources exist to help structure and execute great marketing emails. Here are the tools you need:
An Email Newsletter Design Tool
One of the issues with emails is that they can become unnecessarily time-consuming. Formatting, for example, is a task that can take an inordinate amount of time. Fortunately, there are a lot of tools out there that can assist in formatting the perfect design for your email newsletters. Benchmark is one such example. It has drag-and-drop options and a whole host of templates to choose between, resulting in emails that can be put together in a matter of moments. It also offers automation of emails, which is a really handy tool.
An Ideas Tool
A big part of your email marketing approach is content: what do you include in these emails. There are only so many special offers you can provide, for example, so a fresh approach to the content that is included is vital to keep your emails relevant. Tools such as Ideaflip offer teams a place to collaborate with ideas about future content – get those ideas down and refine while they are still fresh, and worry about discussing and refining them later on.
A Wording Tool
One of the problems in putting together marketing emails is how do we actually set about writing them – what types of words and sentences should be included? Most people don’t feel confident in their ability to write, and this is the first challenge to overcome. The next point is eruditely putting the idea onto paper. Has it become too wordy, or are you even accurately explaining the concept you want to communicate? These are common issues every single one of us experience at some stage, and of course, in a business context, the pressure is heightened. Fortunately, there are tools such as the Hemmingway App that are great for assisting in the creation of concise, hard-hitting content which will not frustrate attention spans. So-called because of the famous author’s ability to produce impactful prose in brief sentences, the Hemmingway editor assists in eliminating unnecessary words and sentences and ensures you are on topic and, more importantly, straight to the point (yet not impolite).
“Most people these days will switch off almost immediately if an email is wordy, overly long, or presented in huge paragraphs – they won’t make it through the first line. Using a tool to help make your writing impactful and concise at the same time is so useful because most of us don’t really possess this ability on our own,” states Craig Chambers, a marketing manager at Writemyx and Britstudent.
A Grammar Tool
You don’t want your email to be horrible to read, and the first mistake is to produce text which is littered with grammar, spelling and punctuation errors. It looks unprofessional, and your audience will lose trust in your ability. Fortunately, there are a plethora of tools such as Grammarly, which boasts an AI-powered writing assistant, to help you produce correctly-written content.
A Plagiarism Tool
Plagiarism in marketing emails is nowhere near as serious as it would be in an academic context, for example, but you still want to produce unique content, even if it was inspired by something that you saw elsewhere (as it usually is). Tools such as Quetext will compare your text to that which already exists online, warning of any overly similar parts so you can amend them accordingly.
Tools That Identify Trends
You want your content to be relevant, so using a tool such as BuzzSumo, which can identify trends from keywords, is a great way of putting out content that your audience wants to see, and at the time they want to see it.
“Stay on trend, this is always my number one piece of advice for those utilizing content email marketing approaches,” states Chase McCauliffe, chief marketing officer at 1day2write and Nextcoursework.
These tools can go a long way in helping you produce great marketing emails that boost conversion rates. Don’t neglect this traditional, but still-effective approach, and get the results you want from your marketing strategy.
