1. Prince Harry and Oprah Team Up
Try and name a pair better than Prince Harry and Oprah. No, nothing? As the newest dream team, the two are developing a series of documentaries for Apple as “partners, co-creators and executive producers.” Over the past year, Apple has been in the works on their new TV streaming service, and Prince Harry + Oprah have decided to promote social good in the online space. “I truly believe that good mental health — mental fitness — is the key to powerful leadership, productive communities, and a purpose-driven self,” Prince Harry said in an Instagram post. Oprah responded with, “Delighted to be partnering with you. Hope we shed a lot of light. And change some lives!” According to the post, the project aims to inspire viewers “to have an honest conversation about the challenges each of us faces, and how to equip ourselves with the tools to not simply survive, but to thrive.” Bravo.
2. The New Instagram Influencer
Just when we thought Lil Miquela and Shudu brought the digital world to a whole new level, one unexpected company has decided to dive headfirst into this CGI influencer trend for their Instagram marketing campaign and it has people talking. Which company has taken the bold move? KFC. According to AdAge, “KFC has reimagined founder Colonel Harland Sanders as a modern-day social media influencer; the computer-generated character has taken over the brand’s Instagram account, looking like a cross between a Hemsworth brother and a young Colonel Sanders.”
Image Source: Instagram
Some believe CGI influencers are just a fad and people prefer to have emotional connections with influencers, which is hard to do with someone that isn’t real. Whatever the case, influencers are here to stay as we are seeing with Adidas who has recruited the real Queen B and now KFC who is playing off of the notorious Colonel Sanders in an artificial way.
3. Burger King Removes Stereotypical Ad
Burger King has lost a star on their crown this week due to a ‘blatantly ignorant’ ad. The ad was pulled from their New Zealand Instagram account. It showcased customers awkwardly trying to eat the Vietnamese Sweet Chilli Tendercrisp burger with chopsticks, including the caption, “Take your taste buds all the way to Ho Chi Minh City.”
Burger King has reached out to their New Zealand franchisee and apologized to the public for the offensive ad. “The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion,” the company said in a statement to People. As Burger King is working to enter into the Chinese market, opening 100 new restaurants last year, this misstep could be a big no-no for their growth plans in Asia. They need a bite out of our book, What Happens in Vegas Stays on YouTube … or in this case, What Happens in New Zealand….