Study: 52% of Employed Americans Plan to Look for a New Job in Next 12 Months
–ADTAXI UNVEILS NEW DATA ON U.S. EMPLOYMENT LANDSCAPE–
DENVER (December 3, 2018)—In the words of Steve Jobs, “If you haven’t found it yet, keep looking.” This mindset is echoed in the latest data from Adtaxi, which sheds light on the tendency of today’s job seekers to play a game of musical ‘job’ chairs. The in-depth assessment of job seekers’ goals, habits and preferences revealed that a majority (52%) of employed Americans are either currently looking or plan to look for a new job in the next year. Of the individuals planning to look for a job within the year, 54% searched for their last job less than a year ago.
“While it is often debated whether ‘job hopping’ is beneficial or detrimental, the fact of the matter is that this practice is on the rise,” said Chris Loretto, EVP of Adtaxi. “Thanks to search engines, online job boards, and social media, looking for a new opportunity is simpler than ever before—after all, information on any given company is only a click away. This makes it easier to routinely switch jobs and gives rise to the passive job seeker: an employed individual that is open to learning about new career options, but does not actively apply to specific positions.”
Among the study’s additional findings:
- Most job seekers browse online: 61% of those planning to search for a job within the next year will conduct an internet search, while 59% will turn to a job board website. The most popular site? Indeed—which all 59% plan to use.
- …But networking remains important: Even in the digital age, it’s about who you know—41% of those planning to search for a job within the next year will network and communicate via word of mouth, beating out the 39% who will browse LinkedIn.
- Many job seekers are industry hopping: Not only has job hopping become common, but industry hopping as well. More than a third (35%) of those planning to search for a job within the next year say they will look outside of the industry they are currently working in.
The results underscore a number of crucial considerations for recruitment marketers:
- Consider commuting preferences when geo-targeting job seekers and promoting listings. Nearly half (49%) of those planning to search for a job within the next year are willing to relocate out-of-state for a new position—but when it comes to commuting, the shorter, the better: 58% of job seekers are not willing to commute more than 30 minutes.
- Hit on key messaging points in marketing materials. The #1 factor that job seekers identify as the most important is salary/compensation (34%), followed by benefits (13%), company reputation (12%), work-life balance (11%), and company culture (11%).
- Incorporate YouTube, connected TV, social video or pre-roll ads in your strategy. The best way to showcase company culture? With a video: 63% of job seekers would rather see a video about a company’s culture than read about it during their search.
“While posting on job boards offers companies visibility among active job seekers, advertising beyond these websites is key to reaching—and converting—today’s growing demographic of passive job seekers,” Loretto said. “Recruitment marketers can benefit from leveraging this data to inform a multifaceted digital strategy. Engaging job seekers with video, utilizing key messaging that resonates strongly with their goals, and employing thoughtful geo-targeting tactics are all integral to attracting top talent in a crowded market where competition for job seeker attention is fierce.”
Methodology
The study was conducted online using Survey Monkey. One thousand participants were polled, spanning across the United States. The demographics of those polled represented a broad range of household income, geographic location, age, and gender.
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About Adtaxi
Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Quantum optimization technology, originally launched in 2015. Leveraging the power of machine learning, Quantum’s innovative algorithm drives omnichannel optimizations across channels to maximize performance and deliver superior value to advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles.
