Tips That Will Improve Your Social Media Presence
The last day of June is known around the digital world as Social Media Day. It was first celebrated 8 years ago thanks to an initiative from Mashable. Back then, social media was slowly becoming a part of everyone’s life. Today, we are surrounded. Billions of people spend a good portion of their daily lives on at least one social media platform. For marketing, Social Media Day should be celebrated every day.
It’s not a secret anymore that social media platforms like Facebook, Twitter, or Instagram can greatly influence the success of your business. But for that, you need the right marketing strategy. According to SocialProof.xyz, your marketing campaign should always target more than just one social media platform. You have more to gain from a diverse approach. In order to help diversify, here are some great tips that will improve your social media presence.
We can’t talk about social media if we don’t talk about Facebook. Year after year, Facebook is the reigning champion of all the social media platforms. Billions of people use this platform on a daily basis. And for good reason. Anything and everything you want in terms of news, products, services, and so on can be found on Facebook. Add this to the fact that people can share posts with their friends and families, and you have a recipe for success.
So how do you access Facebook and make the most out of your social marketing campaign? Simple. You start by creating videos. Video content is dominating the platform. Watching a video will always be quicker than reading text. Create concise videos that give viewers what they want: information.
Invest in paid advertising. Put aside a reasonable budget to promote your content on Facebook and you’ll see new followers in no time. The platform allows ads that target specific demographics. This means you’ll get an excellent return on your investment, while actually reaching the people who find your business relevant to their needs.
Reach out to influencers. Partnering up with several influencers from your industry will allow you to access large networks of people who have common interests. Every single person from an influencer’s network is a potential client to your business.
Considerably fewer people use Twitter but that doesn’t mean you shouldn’t be advertising your business on the platform. Short messages paired with links to your products or services are easily one of the most accessible marketing ideas.
Here’s the best part. Google indexes every single tweet that is posted on the platform. This means that your tweets won’t just be part of your marketing strategy; they’ll be a part of your SEO campaign as well. That’s two birds with one stone.
In order to see the best results, you should first limit the number of links that you share. This may sound counterproductive, but studies show that tweets that only contain text are more likely to create better engagement amongst your followers. An engaged audience is more likely to click on links occasionally posted.
Use the right hashtags. In order to create an advantage, build a hashtag library. This should contain hashtags that you’re most likely to use in your tweets. For the best results, have a balanced number of industry-specific hashtags and audience-specific hashtags. A good number of hashtags per post is 2. Nobody likes too many hashtags.
Acknowledge your audience. Every time your business is mentioned on Twitter, reply, share, or acknowledge it. Use this strategy to improve your brand’s trustworthiness and image. People love it when companies acknowledge what they have to say.
Last but not least, Instagram. This social platform sees higher engagement levels than any other platform. Moreover, more than 60% of Instagram users visit the platform every day. Also worth mentioning is the fact that more than 30% of all internet users have an Instagram account.
The first step towards achieving success on Instagram is to convert your account from regular to business. This move opens up a series of features that would otherwise be unavailable to you: analytics, contact button, ads, etc.
Keep the focus on your followers. In order to keep followers engaged, share their photos on your page. Doing this properly, by asking for their permission and giving them credit, will show others that you’re willing to interact with your customers. Moreover, make sure you like their posts and reply to their comments on a regular basis.
Be creative with your content. You’re going to have to put in effort into your content if you want to be successful on Instagram. There’s no doubt that your posts will have to be authentic and unique. You don’t have to limit yourself to photos. Videos are a great choice as well. But you have to be creative and consistent.
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