Converting Subscribers into Buyers: How Top Tools Stack Up
I don’t have to explain to you the importance of having lots of subscribers in your email list.
What I do need to discuss is how to convert subscribers into customers.
After all, what good is a list if you can’t convince them to buy your products & services?
A big chunk of your email campaign is the key tool that will help get the job done. There are lots to choose from, but we will focus on the best email marketing platforms that can fast-track your way to higher conversions and sales!
Before anything else, you must understand the needs of your subscribers and know the kind of approach you are going to utilize.
Once you’ve identified these, the next step is knowing the right email marketing software for you.
With this in mind, let’s dive into the tools, shall we?
GetResponse
GetResponse is one of the top email marketing and automation platforms on the market. The system includes tools like a drag-and-drop landing page builder which lets you build your very own landing pages and web forms however you want. It is also an integrated webinar software.
A generic sounding email that is not specifically addressed to the receiver is often ignored.
For that, you can use GetResponse to create personalized messages and responses to your subscribers to further increase your engagement.
GetResponse’s powerful automation feature lets its users build a workflow based on their customer’s journeys. Campaigns are going to be as specific as possible to each of your receiver making you reach higher conversion rate.
For example, say you’re a social media agency and you can create an automated welcome email workflow that is used to learn more about what new subscribers are interested in. In the first welcome email, subscribers are presented with links to articles about anything from Facebook advertising to LinkedIn content marketing. If a subscriber clicks on the Facebook advertising link then they will receive more Facebook related content in the next email. This starts them along a Facebook-specific workflow that brings them closer and closer to converting.
Because of its robust reporting features, you can easily detect high ranking customers who are on the verge of becoming a buyer. Give more time to these customers, and you’ll surely get the fruit of your labor.
MailChimp
Boasting their vast selection of third-party integrations with popular digital marketing platforms, MailChimp users can supersize their reach to a broader market. This tool is trusted by more small businesses and bloggers than any other. This is due in part to it being one of the first to market as well as it is easy to use.
MailChimp offers a ton of pre-made templates to customize to your liking.
Remember, beautiful email designs are a great factor in converting subscribers into customers, so don’t take this one lightly.
MailChimp is truly an email marketing platform since it doesn’t offer other tools already built in the way some platforms do. Where they fall short here is that MailChimp doesn’t offer pre-integrated tools like landing page builders and webinar technology.
The simplicity of MailChimp is where it leads other tools. Plus, you can tell who among the list you send your campaigns opened, clicked, or ignored your message. This will be helpful in narrowing down your list of people who are more likely to turn into customers.
Great email content combined with the perfect email marketing solution is what converts subscribers into buyers. Not every tool is right for every business.
Which email provider should you invest your money in? Feel free to share it with us in the comments section below!
